-----BEGIN PGP SIGNED MESSAGE----- Hash: SHA512 Hi There, My name's Stuart and I would definitely like to to help out in any way I can. I have some experience with static blog generators, specifically Jekyll and Middleman, both of which I think would be excellent options for migrating the blog. I also have a weird fascination with writing documentation, I find it quite relaxing taking technical subjects and rendering them in easy to understand ways. I know, I am slightly freakish! I am also used to doing accessibility testing, I'm quadriplegic and have done lots of this type of testing for various websites and projects to ensure that disabled users will be able to mooch about the website like everybody else. :-) Excellent to meet you all Stuart. -----BEGIN PGP SIGNATURE----- Comment: Using GnuPG with Thunderbird - http://www.enigmail.net/ iQJ8BAEBCgBmBQJSzTUjXxSAAAAAAC4AKGlzc3Vlci1mcHJAbm90YXRpb25zLm9w ZW5wZ3AuZmlmdGhob3JzZW1hbi5uZXQwRTFCNDJDNTJFNjgyQ0M0OUQ3MEQ0OTRB RTFEQ0IwMzZCN0RFMkZEAAoJEK4dywNrfeL9imsP/A4k4N2OXmtS7XV8ExeHduAU hc+3EQpuk7XOpGQUC8537wobbHrkjLPfNIHdLJjZqgxC8+7+eeOXAadF/xmq0BMM moM/qyhigYGVHXzJ/NLlBcoo6TPq3twCWhuPMECgpnl28fr0Gw3ZZHUDyt7sSYfu 91qpJg89TbDHSY4EFFsg/mdITZkvyWvrmuFkCD1bjkIJendVIO9nNvasYWl13QO8 D4ZSec28ehVGlVfzEcZnBjxZOwW+MZVDlvpI0ZRnZXYN0TyfGvw9U+iU+8/Zdlls EPkGDJJPmoVv26uMYyOptQ2qopXm2IE7UkF/L6VhgS53DXg6oZgx3ZgA+E+6REmc BHaP0v5zfV28KcfA5LTS5OZPIlbx0SWuAizxoeIFlgh8HnAyNFnExijKwOh5MriA EEa+GhQQCoXMM3fik9+tneXV9HZwbw+/f6GVaisHjdn6hRH8g4Bsijq+TOE7kzAr eXUNQFAv5YlbdlXauuniOmzifE4/D+bIdI/oImNki6G74Tvnnq8wqBnhzMsO+YPs WRczvA28J1p0VLUHbDZMJoEvFMiCw/6O6Xn9rGsZI95lwWk7Fcy+AZb2izMrb0TW 0i4uEsYORE32US13vYSGFRvdrJWuAPXjoQ6U50VFsTxDhtf9XVtVCO4MkensqvPf W6d97DLv/SzUe898AL+3 =HTSn -----END PGP SIGNATURE-----
Hi, I'm Marck and I'm a graphic designer willing to help with UI and visual identity. I have more the 10 years of experience in several kind of visual/strategic projects (nitrocorpz.com - my company). I know this is not the core subject here, but what about the visual identity of Tor project? Any plans to update/revamp the brand? Excited to be here. -Marck
Welcome Marck!
I know this is not the core subject here, but what about the visual identity of Tor project? Any plans to update/revamp the brand?
I believe the visual identity of the Tor Project is very important though it has yet to be mentioned. It's clearly an important part of 3.0 but has yet to be discussed. I wonder if there exists any style guides/branding guidelines for the Tor Project? Rey
On Thu, Jan 09, 2014 at 08:53:29PM +0000, rey@spcshp.com wrote 5.4K bytes in 0 lines about: : I believe the visual identity of the Tor Project is very important though it has yet to be mentioned. It's clearly an important part of 3.0 but has yet to be discussed. For clarification, what do you mean by "visual identity"? : I wonder if there exists any style guides/branding guidelines for the Tor Project? None. -- Andrew http://tpo.is/contact pgp 0x6B4D6475
On Jan 11, 2014, at 11:40 PM, andrew@torproject.is wrote:
For clarification, what do you mean by "visual identity"?
Visual identity is every visual aspect regarding a brand (n this case Tor). A logo is part of the visual identity, a letterhead, sticker label, and so on. I think that having a consistent look is very important to have your message broadcasted without "noise". A style guide is a document that explain how someone uses the logo and what can and what can't be done with a brand. I know that Tor have a very distinct look, the onion logo, but starting a big project like this – rebuild the website – could be the perfect time to update the visual identity. Ex. This is an visual exercise imagining a visual identity for Anonymous (not actually used). http://www.madsjakobpoulsen.com/?page=work&id=anonymous Bests, -Marck
On Sun, Jan 12, 2014 at 05:02:44PM -0200, marckal@me.com wrote 3.6K bytes in 0 lines about: : Visual identity is every visual aspect regarding a brand (n this case Tor). A logo is part of the visual identity, a letterhead, sticker label, and so on. I think that having a consistent look is very important to have your message broadcasted without "noise". A style guide is a document that explain how someone uses the logo and what can and what can't be done with a brand. Got it. It's what I thought you meant, but others have a different idea of the terms. Have you seen our latest annual report? It had a new identity as a differentiator, https://www.torproject.org/about/findoc/2012-TorProject-Annual-Report.pdf -- Andrew http://tpo.is/contact pgp 0x6B4D6475
An art designer on a project will create a color pallet and a style guide. This allows designers in the future to just take the color pallet and know what color should be used for what and a what fonts are used. Its a big picture kind of thing and comes in very useful. If someone is willing to do an entire `rebrand` or style guide and create uniformity this is a very powerful person to have around. On 13 January 2014 22:21, <andrew@torproject.is> wrote:
On Jan 13, 2014, at 7:21 PM, andrew@torproject.is wrote:
I had not seen until now. I like the bold graphics and what seems for me a new graphic language (did you guys have a internal graphic design team?). What I'm proposing here is to unify all the visual elements of Tor. I don't know if it is just me, but right now the visual part seems a little confusing. Maybe a visual propose? What you guys think?
Marck Al:
To the best of my knowledge, Tor never had a visual identity guide. During a couple of discussions during the 30C3, came up at least the topics of flyers, staffing booths, and standard decks of slides. A new design for the website, and all of these would be a lot easier to make if we had such a guide. It might be quite an amount of work, but it would be so much helpful to have one. Are you willing to try? -- Lunar <lunar@torproject.org>
Marck Al:
I think the logo is the only thing close to a visual identity that Tor currently has. There's also the “root design” variant [1] which have made good impressions on t-shirts. I'm not sure that starting by the logo is the best to make progress on a visual identity. There's a high probability of long controversial discussions… [1] https://svn.torproject.org/svn/projects/presentations/images/tor-logo-root-d... -- Lunar <lunar@torproject.org>
On 15 Jan 2014, at 02:04, Marck Al <marckal@me.com> wrote:
that is of course the problem...
[1] https://svn.torproject.org/svn/projects/presentations/images/tor-logo-root-d...
I see, this kind of move is always controversial. I think this root design is nice, but is not really a logo, it's more like an illustration based on the current logo.
you are right. maybe you can modify the current logo and make it look a little more graphical and abstract, less like a drawing of an actual onion from a biology textbook for children? if one can still recognize the onion maybe the move wouldn’t be too controversial. i think a more stylized logo would definitely help make Tor look like the serious tool that it is and not like some likeable, but amateurish hobbyists project. cheers thomas
The Tor Project is 90% goodwill powered so why go for a corporate brand mentality? Tor is inspiring. The community is inspiring. Donating your time and money to Tor is an alternative that appeals to the individual not the masses. By the way why have an emphasis on a realistic onion image yet avoid the term onion router i.e. NOT The Onion Router Project? Perhaps the current symbol would look good on an all terrain tyre? Robert
Now this is becoming exactly the type of debate one doesn’t want to have :) On 15 Jan 2014, at 05:05, I <beatthebastards@inbox.com> wrote:
The Tor Project is 90% goodwill powered so why go for a corporate brand mentality?
More or less any good logo is stylized and abstract or, depending on it’s history, abstracted away from a natural motive. That has nothing to do with corporate brand mentality. It's a question of visual catchyness, memorizability, recognizablity - like every slogan has to be short and memorable. Advertising slogans are short and memorable too, but that doesn’t make any political slogan “corporate brand”-ish. Btw: I doubt the 90% power given the amount of state money that goes into Tor but OTOH I’d rate the goodwill more like 100%...
Tor is inspiring. The community is inspiring. Donating your time and money to Tor is an alternative that appeals to the individual not the masses.
An amateurish looking logo might seem amicable and induce trust in some people exactly because it doesn’t look corporate and perfect but grassroots and nonconformistic - but it certainly doesn’t reflect the level of technical perfection and scientific scrutiny that Tor achieves and therefor might turn people away that are looking for a solution that can protect them from state level adversaries and the like. You have to be careful what impression you want to make on which people, which population you want to convince, what is essential to your own identity and how to express that visually.
By the way why have an emphasis on a realistic onion image yet avoid the term onion router i.e. NOT The Onion Router Project?
Historic reference maybe? A hint that we’re not corporate and shiny? Because it’s never bad in a creative process to have a concrete place to start from?
Perhaps the current symbol would look good on an all terrain tyre?
And now you are starting a discussion about an all new logo. That’s something that I certainly wouldn’t suggest. The onion, as a reference to the beginnings of this project, is both a nice quirk and a good starting point for new designs. Creating a new logo out of the blue *and* have everybody agree on it is nearly impossible. Maybe it could happen out of a meeting, or if the 10 (or 100) most active people in the Tor community all happen to agree on it (highly unlikely in itself, regardless of the actual people) or/and out of deep frustration with the current logo (which I don’t see). Maybe somebody makes a modified logo along with a new site design and it all fits together very nicely. Than I see chance for a new logo. And I would welcome that. But now on to my own work, which is rather technical at the moment, I’m afraid. Cheers, Thomas
thms/ao thomas lörtsch tl@rat.io hospitalstr. 95 tomlurge@someOtherServices °|´ d 22767 hamburg +49 173 202 71 99 ^^^ there are known unknowns and unknown unknowns
-----BEGIN PGP SIGNED MESSAGE----- Hash: SHA512 Hey,
I am actually a big fan of the Tor logo on Jacobs business card: http://62.141.42.149/tpo/card1.jpg http://62.141.42.149/tpo/card2.jpg I have no idea where it comes from, but I think that one would both stay close to the original logo and be a lot more sleek / stylized and abstract. I'm not saying that we should use exactly this logo, but I just wanted to throw it out there to show that you can be both traditional AND sleek at the same time. Max -----BEGIN PGP SIGNATURE----- Version: GnuPG v1.4.14 (GNU/Linux) Comment: Using GnuPG with Thunderbird - http://www.enigmail.net/ iQJ8BAEBCgBmBQJS1nCpXxSAAAAAAC4AKGlzc3Vlci1mcHJAbm90YXRpb25zLm9w ZW5wZ3AuZmlmdGhob3JzZW1hbi5uZXQ4NEM0ODA5N0EzQUY3RDU1MTg5QTc3QUMx NjlGOTYyNDM0MDg4MjVFAAoJEBafliQ0CIJeZX4QAMK2/TWs7/3pKPG23CRYeXAK 6hzGB5mKCXySYQTIZDp0CkQHboY5A7F7QWF0/mT4VwLFfg9IVC0FNpIsFPVJXWNC IZUYDiwLOGQHUwo8oh1ShXN7LWQYDq9W/R7jEGFSr7dBAIuom00HJh5pq9afSpLI UcHFuX3DwmVi+6mjCJkkZtWIBcyuIxAKFR44HmZ9fiTzGTIJrFGE1aBRCqI4qO7K XR4w7OKAvkkueCLpg8LBceQjlDsBo9J++mWl4luq2b3FC0i9SlLHbiHNZ3gP1jK/ 2ffSng8aEggn9wmyh3mathOgbYdviaAy0v4tQCMGSan0uWyO63/OO9g/TyuOQZMe dc/sxcKoSiW8+nLy6tRBhRwwEfS+GDtjJSWZFDbBcxeKTQp8Y6weAd6bc/mNnYQc jKa17eejhKHfO8xD49Z2eZ0HzaJjImVFTbj72A9n5nJSyPqWdqqDlTg+RqRilNZE LjWI2VLokGqJwktjXuTDSbfu7+F6BD7Hi8aN7JigXIJN90dvzALi+kv7hyDmsgp6 ah/XFdKgq27fTBn7/qFJFHH4VKjvlteptSK3Ei0EhhFm+D91vmjc2dFu4QAE/AZb BBONWcULw/1GZhtHFO62D8ONzTefALUR/aobf0gqK/yaC05ao8j7VzjCxkOepD+N 7jSFn+GkbnzXFMoWQzPh =p7YE -----END PGP SIGNATURE-----
-----BEGIN PGP SIGNED MESSAGE----- Hash: SHA1 On 01/15/2014 12:27 PM, Max Jakob Maass wrote:
Yes, I like that one too. Very much. -----BEGIN PGP SIGNATURE----- Version: GnuPG v1.4.11 (GNU/Linux) Comment: Using GnuPG with Thunderbird - http://www.enigmail.net/ iQEcBAEBAgAGBQJS1q1UAAoJEIK75clYS/g4SmQH/A7w/rA4MeI2pi1YwuSd9q0z 5Iax+gnaL+wApYZlyXiH/qHZz8g7BMvyH+JyWYvRlHCKUC6VTwUaCRQ27aLxZ++0 OgUb+QUnude+FPdd6dd15/6u9pjbeUIrk1rFd9R5qMv2TJwLReGsy3+0KerV/P2h kdqJ3y2C0WwO30fH8OuGRtF0PT+GjrMrjkWf3O/O8TTAR1BRHYrU+S3daJRXaeZU 2Zz7vb/3ozOGOjNrr683uErELhRrd7ch5l/9IAcNfVfPOhrPhkr1IICK6cPDpyzO uuHYZfsc7G+YxPyk4j6VYzhP69vDBNl3ZIgDmvmZ0uobI06t3LobfPYm8/8Zx7w= =Tiwq -----END PGP SIGNATURE-----
-----BEGIN PGP SIGNED MESSAGE----- Hash: SHA512 On 15.01.2014 20:39, I wrote:
Try again now. Forgot about the Firewall rules on my server rejecting any connections from certain IP ranges. Fixed that now.
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Max Jakob Maass:
This is the “root design” variant that was done last year. As I wrote before, one version can be found at <https://svn.torproject.org/svn/projects/presentations/images/tor-logo-root-design.svg> -- Lunar <lunar@torproject.org>
On Jan 15, 2014, at 8:57 AM, thomas lörtsch <tl@rat.io> wrote:
Maybe somebody makes a modified logo along with a new site design and it all fits together very nicely. Than I see chance for a new logo. And I would welcome that.
I know this could be a little premature, but I tried to summarise visually (see attached pdf) what I thought could be a revamp of the current visual identity. It's just a starting point to see if it's worthy try or just let it be.
-----BEGIN PGP SIGNED MESSAGE----- Hash: SHA512 While I personally found the design quite appealing, I can understand that a complete "rebranding" (if I may use the term) of the Tor logo is quite dangerous. Design by comittee can easily go wrong, but in an open source project, it is hard to do anything else and still involve the community. Would it be an option to collect some proposals, including "just leave it as it is right now", and then have the community vote on what they like best? And if the tpo-people dislike the decision, they can still veto it. That's the only idea I have right now on how to avoid drama and design by committee. Feel free to improve or shoot it down. Max On 16.01.2014 12:35, Rey Dhuny wrote:
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this is something that needs discussing and doing some people only see the pretty design. when i sell software its 20% on building the software and 80% on design,landing pages,copy,logo.outreach,marketing,banners the sizzle sells the sausage. On 16 January 2014 12:42, Marcilon Almeida de Melo <marckal@me.com> wrote:
participants (11)
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andrew＠torproject.is -
Earl G -
I -
Lunar -
Marcilon Almeida de Melo -
Marck Al
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Max Jakob Maass -
Nancy Carroll -
Rey Dhuny -
Stuart Turner -
thomas lörtsch