An art designer on a project will create a color pallet and a style guide.
This allows designers in the future to just take the color pallet and know what color should be used for what and a what fonts are used.

Its a big picture kind of thing and comes in very useful.

If someone is willing to do an entire `rebrand` or style guide and create uniformity this is a very powerful person to have around.


On 13 January 2014 22:21, <andrew@torproject.is> wrote:
On Sun, Jan 12, 2014 at 05:02:44PM -0200, marckal@me.com wrote 3.6K bytes in 0 lines about:
: Visual identity is every visual aspect regarding a brand (n this case Tor). A logo is part of the visual identity, a letterhead, sticker label, and so on. I think that having a consistent look is very important to have your message broadcasted without "noise". A style guide is a document that explain how someone uses the logo and what can and what can't be done with a brand.

Got it. It's what I thought you meant, but others
have a different idea of the terms. Have you seen our
latest annual report? It had a new identity as a differentiator,
https://www.torproject.org/about/findoc/2012-TorProject-Annual-Report.pdf

--
Andrew
http://tpo.is/contact
pgp 0x6B4D6475
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