[ux] August 16 UX meeting summary: we're going to survey users about onionbrowser's brand presence

isabela isabela at torproject.org
Thu Aug 17 17:08:33 UTC 2017

Hi Linda and Onion Browser folks!

I am adding Stephanie to this conversation as she is working on Tor's
brand stuff and probably would have great things to add :)


On 8/16/17 10:22, Linda Naeun Lee wrote:
> Hi all, 
> Today, we decided that the thing to test most urgently is the brand
> relationship between onionbrowser and Tor Browser/Tor Project Inc. We
> plan to  survey users from various countries and different amounts of
> previous knowledge of Tor, and ask them the questions here
> <https://docs.google.com/document/d/1HjyK_kRqvLkFtmenKksdO6OtsKm1Yy9Ff_goahXF_lI/edit?usp=sharing>.
> We had other ideas, but we decided it was important to see if users
> believed that onionbrowser was legitimate and would download that
> browser over the others. Identifying onionbrowser as having a
> relationship with Tor and to realize that other browser do not is a
> non-trivial task, since onionbrowser has a different name and icon than
> Tor Browser, and there are many others in the app store who are
> impersonating to be the mobile Tor browser (see here
> <https://docs.google.com/presentation/d/1WoQyQPSqFWDQ2zHZsCajy6Nb8oVC9EPl7M0aFNtg7OI/edit?usp=sharing>).
> The next steps are to get the survey ready, host it, and reach out to
> our partners to distribute. I hope this will give us some useful
> information!
> Cheers,
>   Linda N. Lee
> Current Key: https://pgp.mit.edu/pks/lookup?search=lindanaeunlee 
> GPG Fingerprint: FA0A C9BE 2881 B347 9F4F C0D7 BE70 F826 5ED2 8FA2

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