
I've taken the liberty of sketching out some personas so we have somewhere to start from and build on: ``` ## Tony Johnson, Student, aged 21 Tony is a second year student at university who is studying international business. Tony has recently heard about Tor through recent mentions in the national news and would like to discover more about it Particularly he has heard from a friend that it could be used to protect his web browsing whilst using the university campus public wifi. ## Angela Thomas, Journalist, aged 39 Angela is a journalist who has been writing about online privacy for the past year and would like to write a feature about Tor. Although she has previously experimented with Tor's browser bundle she would like further information of how the Tor infrastructure functions and the technical details behind how it enables online anonymity. ## Stephanie Davis, Security Researcher, aged 28 Stephanie is a security researcher working for a think tank. She has been a user of Tor since December 2011 and is a strong proponent for an open web. Since finding out about Tor, Stephanie has become involved in the Tor community contributing fixes and features to the Tor code base and engaging with other Tor contributers using the mailing lists and IRC. ## Amrit Ghuna, Doctor, aged 58 Amrit is a Doctor of Pharmacy who has been practicing for 19 years. Although he now lives in suburbia outside the city, before he moved himself and his family to Sweden he suffered political oppression at the hands of the government, eventually being labeled a dissident. After seeing first hand the effects of a restricted and monitored internet he was enthused to read about Tor in the local newspaper and would very much like to make a donation to the Tor Project. ``` I've also added it to the wiki: https://trac.torproject.org/projects/tor/wiki/Website#ProposedPersonas Thoughts welcome and requested! Rey

I've since added the persona for a Tor Relay Operator: ``` ## Stephan Earls, DevOps Engineer, 27 Stephan is a DevOps Engineer for a startup where he is responsible for network infrastructure, automation and data management. As a strong believer in the Tor Project he has been a Tor Relay Operator for a little over a year and has encouraged two of his colleagues to do the same. ``` Rey On Thursday, 9 January 2014 at 10:36, Rey Dhuny wrote:
I've taken the liberty of sketching out some personas so we have somewhere to start from and build on:
``` ## Tony Johnson, Student, aged 21
Tony is a second year student at university who is studying international business. Tony has recently heard about Tor through recent mentions in the national news and would like to discover more about it Particularly he has heard from a friend that it could be used to protect his web browsing whilst using the university campus public wifi.
## Angela Thomas, Journalist, aged 39
Angela is a journalist who has been writing about online privacy for the past year and would like to write a feature about Tor. Although she has previously experimented with Tor's browser bundle she would like further information of how the Tor infrastructure functions and the technical details behind how it enables online anonymity.
## Stephanie Davis, Security Researcher, aged 28
Stephanie is a security researcher working for a think tank. She has been a user of Tor since December 2011 and is a strong proponent for an open web. Since finding out about Tor, Stephanie has become involved in the Tor community contributing fixes and features to the Tor code base and engaging with other Tor contributers using the mailing lists and IRC.
## Amrit Ghuna, Doctor, aged 58
Amrit is a Doctor of Pharmacy who has been practicing for 19 years. Although he now lives in suburbia outside the city, before he moved himself and his family to Sweden he suffered political oppression at the hands of the government, eventually being labeled a dissident. After seeing first hand the effects of a restricted and monitored internet he was enthused to read about Tor in the local newspaper and would very much like to make a donation to the Tor Project. ```
I've also added it to the wiki: https://trac.torproject.org/projects/tor/wiki/Website#ProposedPersonas
Thoughts welcome and requested!
Rey

-----BEGIN PGP SIGNED MESSAGE----- Hash: SHA512 I've added the persona of a cautious activist under an orpressive regime: ``` ## Habib Itamar, Dissident, 24 Habib is a political activist under an orpressive regime which uses heavy internet filtering. From a friend, he received a USB stick with a bootable Tails Live System. He does not know how Tor works and what he has to keep in mind when using it, and will not connect the system to the internet without knowing more about this (he can only access the version of the website we will distribute with Tails). ``` Max On 09.01.2014 12:06, Rey Dhuny wrote:
I've since added the persona for a Tor Relay Operator:
``` ## Stephan Earls, DevOps Engineer, 27
Stephan is a DevOps Engineer for a startup where he is responsible for network infrastructure, automation and data management. As a strong believer in the Tor Project he has been a Tor Relay Operator for a little over a year and has encouraged two of his colleagues to do the same. ```
Rey
On Thursday, 9 January 2014 at 10:36, Rey Dhuny wrote:
I've taken the liberty of sketching out some personas so we have somewhere to start from and build on:
``` ## Tony Johnson, Student, aged 21
Tony is a second year student at university who is studying international business. Tony has recently heard about Tor through recent mentions in the national news and would like to discover more about it Particularly he has heard from a friend that it could be used to protect his web browsing whilst using the university campus public wifi.
## Angela Thomas, Journalist, aged 39
Angela is a journalist who has been writing about online privacy for the past year and would like to write a feature about Tor. Although she has previously experimented with Tor's browser bundle she would like further information of how the Tor infrastructure functions and the technical details behind how it enables online anonymity.
## Stephanie Davis, Security Researcher, aged 28
Stephanie is a security researcher working for a think tank. She has been a user of Tor since December 2011 and is a strong proponent for an open web. Since finding out about Tor, Stephanie has become involved in the Tor community contributing fixes and features to the Tor code base and engaging with other Tor contributers using the mailing lists and IRC.
## Amrit Ghuna, Doctor, aged 58
Amrit is a Doctor of Pharmacy who has been practicing for 19 years. Although he now lives in suburbia outside the city, before he moved himself and his family to Sweden he suffered political oppression at the hands of the government, eventually being labeled a dissident. After seeing first hand the effects of a restricted and monitored internet he was enthused to read about Tor in the local newspaper and would very much like to make a donation to the Tor Project. ```
I've also added it to the wiki: https://trac.torproject.org/projects/tor/wiki/Website#ProposedPersonas
Thoughts welcome and requested!
Rey
________________________________________________________________________
Tor Website Team coordination mailing-list
To unsubscribe or change other options, please visit: https://lists.torproject.org/cgi-bin/mailman/listinfo/www-team
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Max Jakob Maass:
I've added the persona of a cautious activist under an orpressive regime:
``` ## Habib Itamar, Dissident, 24
Habib is a political activist under an orpressive regime which uses heavy internet filtering. From a friend, he received a USB stick with a bootable Tails Live System. He does not know how Tor works and what he has to keep in mind when using it, and will not connect the system to the internet without knowing more about this (he can only access the version of the website we will distribute with Tails). ```
Even if closely related to Tor, Tails is an independant project. The decision to ship the Tor Project's website with Tails belongs to the Tails developers. Not to say that they would not like the idea, but clear expectations are always better. :) -- Lunar <lunar@torproject.org>

-----BEGIN PGP SIGNED MESSAGE----- Hash: SHA512 On 09.01.2014 12:52, Lunar wrote:
Max Jakob Maass:
I've added the persona of a cautious activist under an orpressive regime:
``` ## Habib Itamar, Dissident, 24
Habib is a political activist under an orpressive regime which uses heavy internet filtering. From a friend, he received a USB stick with a bootable Tails Live System. He does not know how Tor works and what he has to keep in mind when using it, and will not connect the system to the internet without knowing more about this (he can only access the version of the website we will distribute with Tails). ```
Even if closely related to Tor, Tails is an independant project. The decision to ship the Tor Project's website with Tails belongs to the Tails developers. Not to say that they would not like the idea, but clear expectations are always better. :) Good to know. Well, if we distribute the website with TBB, it will probably also find its way on Tails.
Let's just work under the assumption that we have a sensible activist who has obtained an offline copy of the website, no matter if he's using Tails, TBB or a homecooked solution. Max -----BEGIN PGP SIGNATURE----- Version: GnuPG v1.4.14 (GNU/Linux) Comment: Using GnuPG with Thunderbird - http://www.enigmail.net/ iQJ8BAEBCgBmBQJSzo5aXxSAAAAAAC4AKGlzc3Vlci1mcHJAbm90YXRpb25zLm9w ZW5wZ3AuZmlmdGhob3JzZW1hbi5uZXQ4NEM0ODA5N0EzQUY3RDU1MTg5QTc3QUMx NjlGOTYyNDM0MDg4MjVFAAoJEBafliQ0CIJeYHsP/jZxc7SZlWkyRivPFX4t6Paq 2ElV81nr+5albfVJu3wzs+ZOEDR7RyWlGTVORgfTiLnN/OXFBVmYC/xVhPhs+31F uOHm00lHUmO7wZL3wQK7hMLRbSFtiesS6ORu0sI4oqMZqyEPOnocRlWjiGNQRO9Q xPxjN4qghv+sNI3BeMbBTbeIe/h2TUltU57ltp2bOpfXdXjZd0uKfoM6U46VZ9Ak OdzQedPIOLk5DcySNX1PMzkPyqMtqfjrXzparWKP9VXDuprgg0xQSCEnvp+jtEyL neFidoariuFillL0MkjR7FAMnvUEHlifRYnAjgethQpEqWNZc5+IfNoT7D1If6Wp /uUgr2jYKc1osOXTtbykFSkiuWGI08UDY3bVYl3VN/x9TrqyT+cZUIF/Ie/QKiWd bkjquVtKaQtrNgtN2wNhBi+PtPSWCfawdp5brkpbnxWuNzRV+OO9/81fzfZmnSdU LnEk9jOiLiqk56/yWqjULnUdcesVSIVR+Jof2P1raZ/1OBkYWrIWo1+WevismWcO 2CIA44DAbqOvaTRpYxHcdxjsFTm+Y2tnhyQ21ngtOaO0PoXvc0q6Uo9WM7FkPnr2 yqf5Tu2ELxDPl2l6zyTt1i3snIuOwQr05pdWvgNi9yvlv1a0Z9J9rz2r4rkoqcq9 qTrGmVoSEdAqy8sCjNYL =KQl6 -----END PGP SIGNATURE-----

Max Jakob Mass:
I've added the persona of a cautious activist under an orpressive regime:
Thank you very much for adding that persona. I have made some tweaks to it for readability: https://trac.torproject.org/projects/tor/wiki/Website?action=diff&version=31... Rey On Thursday, 9 January 2014 at 11:15, Max Jakob Maass wrote:
-----BEGIN PGP SIGNED MESSAGE----- Hash: SHA512
I've added the persona of a cautious activist under an orpressive regime:
``` ## Habib Itamar, Dissident, 24
Habib is a political activist under an orpressive regime which uses heavy internet filtering. From a friend, he received a USB stick with a bootable Tails Live System. He does not know how Tor works and what he has to keep in mind when using it, and will not connect the system to the internet without knowing more about this (he can only access the version of the website we will distribute with Tails). ```
Max
On 09.01.2014 12:06, Rey Dhuny wrote:
I've since added the persona for a Tor Relay Operator:
``` ## Stephan Earls, DevOps Engineer, 27
Stephan is a DevOps Engineer for a startup where he is responsible for network infrastructure, automation and data management. As a strong believer in the Tor Project he has been a Tor Relay Operator for a little over a year and has encouraged two of his colleagues to do the same. ```
Rey
On Thursday, 9 January 2014 at 10:36, Rey Dhuny wrote:
I've taken the liberty of sketching out some personas so we have somewhere to start from and build on:
``` ## Tony Johnson, Student, aged 21
Tony is a second year student at university who is studying international business. Tony has recently heard about Tor through recent mentions in the national news and would like to discover more about it Particularly he has heard from a friend that it could be used to protect his web browsing whilst using the university campus public wifi.
## Angela Thomas, Journalist, aged 39
Angela is a journalist who has been writing about online privacy for the past year and would like to write a feature about Tor. Although she has previously experimented with Tor's browser bundle she would like further information of how the Tor infrastructure functions and the technical details behind how it enables online anonymity.
## Stephanie Davis, Security Researcher, aged 28
Stephanie is a security researcher working for a think tank. She has been a user of Tor since December 2011 and is a strong proponent for an open web. Since finding out about Tor, Stephanie has become involved in the Tor community contributing fixes and features to the Tor code base and engaging with other Tor contributers using the mailing lists and IRC.
## Amrit Ghuna, Doctor, aged 58
Amrit is a Doctor of Pharmacy who has been practicing for 19 years. Although he now lives in suburbia outside the city, before he moved himself and his family to Sweden he suffered political oppression at the hands of the government, eventually being labeled a dissident. After seeing first hand the effects of a restricted and monitored internet he was enthused to read about Tor in the local newspaper and would very much like to make a donation to the Tor Project. ```
I've also added it to the wiki: https://trac.torproject.org/projects/tor/wiki/Website#ProposedPersonas
Thoughts welcome and requested!
Rey
________________________________________________________________________ Tor Website Team coordination mailing-list
To unsubscribe or change other options, please visit: https://lists.torproject.org/cgi-bin/mailman/listinfo/www-team
-----BEGIN PGP SIGNATURE----- Version: GnuPG v1.4.14 (GNU/Linux) Comment: Using GnuPG with Thunderbird - http://www.enigmail.net/
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For these personas (which I think are a good idea), does it make more sense for us to use names that are easier to remember, so while we're having conversations we can easily recallthem? I know for myself, I'm going to have a hard time remembering whether it's Angela or Tony that's the journalist, and I think their last names are irrelevant. Does it make more sense to use persona types like: *S*am the *S*tudent *J*ulie the *J*ournalist *R*ob the (Security) *R*esearcher *D*ave the *D*octor (or *D*onor) *E*arl the (DevOps) *E*ngineer *A*dam the (Political) *A*ctivist. You know, Bob the Builder sort of thing. Easy to remember. Thoughts from the team, particularly those who will be involved in documentation and guides? On Thu, Jan 9, 2014 at 11:04 AM, Rey Dhuny <rey@spcshp.com> wrote:
Max Jakob Mass:
I've added the persona of a cautious activist under an orpressive regime:
Thank you very much for adding that persona. I have made some tweaks to it for readability:
https://trac.torproject.org/projects/tor/wiki/Website?action=diff&version=31...
Rey
On Thursday, 9 January 2014 at 11:15, Max Jakob Maass wrote:
-----BEGIN PGP SIGNED MESSAGE----- Hash: SHA512
I've added the persona of a cautious activist under an orpressive regime:
``` ## Habib Itamar, Dissident, 24
Habib is a political activist under an orpressive regime which uses heavy internet filtering. From a friend, he received a USB stick with a bootable Tails Live System. He does not know how Tor works and what he has to keep in mind when using it, and will not connect the system to the internet without knowing more about this (he can only access the version of the website we will distribute with Tails). ```
Max
On 09.01.2014 12:06, Rey Dhuny wrote:
I've since added the persona for a Tor Relay Operator:
``` ## Stephan Earls, DevOps Engineer, 27
Stephan is a DevOps Engineer for a startup where he is responsible for network infrastructure, automation and data management. As a strong believer in the Tor Project he has been a Tor Relay Operator for a little over a year and has encouraged two of his colleagues to do the same. ```
Rey
On Thursday, 9 January 2014 at 10:36, Rey Dhuny wrote:
I've taken the liberty of sketching out some personas so we have somewhere to start from and build on:
``` ## Tony Johnson, Student, aged 21
Tony is a second year student at university who is studying international business. Tony has recently heard about Tor through recent mentions in the national news and would like to discover more about it Particularly he has heard from a friend that it could be used to protect his web browsing whilst using the university campus public wifi.
## Angela Thomas, Journalist, aged 39
Angela is a journalist who has been writing about online privacy for the past year and would like to write a feature about Tor. Although she has previously experimented with Tor's browser bundle she would like further information of how the Tor infrastructure functions and the technical details behind how it enables online anonymity.
## Stephanie Davis, Security Researcher, aged 28
Stephanie is a security researcher working for a think tank. She has been a user of Tor since December 2011 and is a strong proponent for an open web. Since finding out about Tor, Stephanie has become involved in the Tor community contributing fixes and features to the Tor code base and engaging with other Tor contributers using the mailing lists and IRC.
## Amrit Ghuna, Doctor, aged 58
Amrit is a Doctor of Pharmacy who has been practicing for 19 years. Although he now lives in suburbia outside the city, before he moved himself and his family to Sweden he suffered political oppression at the hands of the government, eventually being labeled a dissident. After seeing first hand the effects of a restricted and monitored internet he was enthused to read about Tor in the local newspaper and would very much like to make a donation to the Tor Project. ```
I've also added it to the wiki: https://trac.torproject.org/projects/tor/wiki/Website#ProposedPersonas
Thoughts welcome and requested!
Rey
________________________________________________________________________
Tor Website Team coordination mailing-list
To unsubscribe or change other options, please visit: https://lists.torproject.org/cgi-bin/mailman/listinfo/www-team
-----BEGIN PGP SIGNATURE----- Version: GnuPG v1.4.14 (GNU/Linux) Comment: Using GnuPG with Thunderbird - http://www.enigmail.net/
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Maybe simplify it even further to job or simple description: The Student The Journalist The Researcher The Donor The Engineer The Activist The Dissident (might need even more protection than The Activist) This gets away from names, which reference specific cultures (Habib the dissident implies a foreign leaning to the persona. Dissidents might be located anywhere in the world) Reference the personas by capitalizing the name (The Journalist vs. the journalist) Silviu. On Jan 9, 2014 12:17 PM, "Sam E. Lawrence" <selbrit@gmail.com> wrote:
For these personas (which I think are a good idea), does it make more sense for us to use names that are easier to remember, so while we're having conversations we can easily recallthem? I know for myself, I'm going to have a hard time remembering whether it's Angela or Tony that's the journalist, and I think their last names are irrelevant.
Does it make more sense to use persona types like:
*S*am the *S*tudent *J*ulie the *J*ournalist *R*ob the (Security) *R*esearcher *D*ave the *D*octor (or *D*onor) *E*arl the (DevOps) *E*ngineer *A*dam the (Political) *A*ctivist.
You know, Bob the Builder sort of thing. Easy to remember.
Thoughts from the team, particularly those who will be involved in documentation and guides?
On Thu, Jan 9, 2014 at 11:04 AM, Rey Dhuny <rey@spcshp.com> wrote:
Max Jakob Mass:
I've added the persona of a cautious activist under an orpressive regime:
Thank you very much for adding that persona. I have made some tweaks to it for readability:
https://trac.torproject.org/projects/tor/wiki/Website?action=diff&version=31...
Rey
On Thursday, 9 January 2014 at 11:15, Max Jakob Maass wrote:
-----BEGIN PGP SIGNED MESSAGE----- Hash: SHA512
I've added the persona of a cautious activist under an orpressive regime:
``` ## Habib Itamar, Dissident, 24
Habib is a political activist under an orpressive regime which uses heavy internet filtering. From a friend, he received a USB stick with a bootable Tails Live System. He does not know how Tor works and what he has to keep in mind when using it, and will not connect the system to the internet without knowing more about this (he can only access the version of the website we will distribute with Tails). ```
Max
On 09.01.2014 12:06, Rey Dhuny wrote:
I've since added the persona for a Tor Relay Operator:
``` ## Stephan Earls, DevOps Engineer, 27
Stephan is a DevOps Engineer for a startup where he is responsible for network infrastructure, automation and data management. As a strong believer in the Tor Project he has been a Tor Relay Operator for a little over a year and has encouraged two of his colleagues to do the same. ```
Rey
On Thursday, 9 January 2014 at 10:36, Rey Dhuny wrote:
I've taken the liberty of sketching out some personas so we have somewhere to start from and build on:
``` ## Tony Johnson, Student, aged 21
Tony is a second year student at university who is studying international business. Tony has recently heard about Tor through recent mentions in the national news and would like to discover more about it Particularly he has heard from a friend that it could be used to protect his web browsing whilst using the university campus public wifi.
## Angela Thomas, Journalist, aged 39
Angela is a journalist who has been writing about online privacy for the past year and would like to write a feature about Tor. Although she has previously experimented with Tor's browser bundle she would like further information of how the Tor infrastructure functions and the technical details behind how it enables online anonymity.
## Stephanie Davis, Security Researcher, aged 28
Stephanie is a security researcher working for a think tank. She has been a user of Tor since December 2011 and is a strong proponent for an open web. Since finding out about Tor, Stephanie has become involved in the Tor community contributing fixes and features to the Tor code base and engaging with other Tor contributers using the mailing lists and IRC.
## Amrit Ghuna, Doctor, aged 58
Amrit is a Doctor of Pharmacy who has been practicing for 19 years. Although he now lives in suburbia outside the city, before he moved himself and his family to Sweden he suffered political oppression at the hands of the government, eventually being labeled a dissident. After seeing first hand the effects of a restricted and monitored internet he was enthused to read about Tor in the local newspaper and would very much like to make a donation to the Tor Project. ```
I've also added it to the wiki: https://trac.torproject.org/projects/tor/wiki/Website#ProposedPersonas
Thoughts welcome and requested!
Rey
________________________________________________________________________
Tor Website Team coordination mailing-list
To unsubscribe or change other options, please visit: https://lists.torproject.org/cgi-bin/mailman/listinfo/www-team
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Sam E. Lawrence:
does it make more sense for us to use names that are easier to remember, so while we're having conversations we can easily recallthem? I know for myself, I'm going to have a hard time remembering whether it's Angela or Tony that's the journalist, and I think their last names are irrelevant.
+1, it's going to get tricky with the names + number of personas! Silviu Riley:
This gets away from names, which reference specific cultures (Habib the dissident implies a foreign leaning to the persona. Dissidents might be located anywhere in the world)
+1, it wasn't my intention to imply a foreign leaning to the personas I created but I agree with your suggestion to refer to the personas by roles. Caveat: although my job requires me to touch many aspects of UX/IA it's not my day job and so feedback on this from somebody who has uses this skill set on a professional basis would be greatly welcomed. Rey On Thursday, 9 January 2014 at 17:32, Silviu Riley wrote:
Maybe simplify it even further to job or simple description: The Student The Journalist The Researcher The Donor The Engineer The Activist The Dissident (might need even more protection than The Activist) This gets away from names, which reference specific cultures (Habib the dissident implies a foreign leaning to the persona. Dissidents might be located anywhere in the world) Reference the personas by capitalizing the name (The Journalist vs. the journalist) Silviu. On Jan 9, 2014 12:17 PM, "Sam E. Lawrence" <selbrit@gmail.com (mailto:selbrit@gmail.com)> wrote:
For these personas (which I think are a good idea), does it make more sense for us to use names that are easier to remember, so while we're having conversations we can easily recallthem? I know for myself, I'm going to have a hard time remembering whether it's Angela or Tony that's the journalist, and I think their last names are irrelevant.
Does it make more sense to use persona types like:
Sam the Student Julie the Journalist Rob the (Security) Researcher Dave the Doctor (or Donor) Earl the (DevOps) Engineer Adam the (Political) Activist.
You know, Bob the Builder sort of thing. Easy to remember.
Thoughts from the team, particularly those who will be involved in documentation and guides?
On Thu, Jan 9, 2014 at 11:04 AM, Rey Dhuny <rey@spcshp.com (mailto:rey@spcshp.com)> wrote:
Max Jakob Mass:
I've added the persona of a cautious activist under an orpressive regime:
Thank you very much for adding that persona. I have made some tweaks to it for readability:
https://trac.torproject.org/projects/tor/wiki/Website?action=diff&version=31...
Rey
On Thursday, 9 January 2014 at 11:15, Max Jakob Maass wrote:
-----BEGIN PGP SIGNED MESSAGE----- Hash: SHA512
I've added the persona of a cautious activist under an orpressive regime:
``` ## Habib Itamar, Dissident, 24
Habib is a political activist under an orpressive regime which uses heavy internet filtering. From a friend, he received a USB stick with a bootable Tails Live System. He does not know how Tor works and what he has to keep in mind when using it, and will not connect the system to the internet without knowing more about this (he can only access the version of the website we will distribute with Tails). ```
Max
On 09.01.2014 12:06, Rey Dhuny wrote:
I've since added the persona for a Tor Relay Operator:
``` ## Stephan Earls, DevOps Engineer, 27
Stephan is a DevOps Engineer for a startup where he is responsible for network infrastructure, automation and data management. As a strong believer in the Tor Project he has been a Tor Relay Operator for a little over a year and has encouraged two of his colleagues to do the same. ```
Rey
On Thursday, 9 January 2014 at 10:36, Rey Dhuny wrote:
I've taken the liberty of sketching out some personas so we have somewhere to start from and build on:
``` ## Tony Johnson, Student, aged 21
Tony is a second year student at university who is studying international business. Tony has recently heard about Tor through recent mentions in the national news and would like to discover more about it Particularly he has heard from a friend that it could be used to protect his web browsing whilst using the university campus public wifi.
## Angela Thomas, Journalist, aged 39
Angela is a journalist who has been writing about online privacy for the past year and would like to write a feature about Tor. Although she has previously experimented with Tor's browser bundle she would like further information of how the Tor infrastructure functions and the technical details behind how it enables online anonymity.
## Stephanie Davis, Security Researcher, aged 28
Stephanie is a security researcher working for a think tank. She has been a user of Tor since December 2011 and is a strong proponent for an open web. Since finding out about Tor, Stephanie has become involved in the Tor community contributing fixes and features to the Tor code base and engaging with other Tor contributers using the mailing lists and IRC.
## Amrit Ghuna, Doctor, aged 58
Amrit is a Doctor of Pharmacy who has been practicing for 19 years. Although he now lives in suburbia outside the city, before he moved himself and his family to Sweden he suffered political oppression at the hands of the government, eventually being labeled a dissident. After seeing first hand the effects of a restricted and monitored internet he was enthused to read about Tor in the local newspaper and would very much like to make a donation to the Tor Project. ```
I've also added it to the wiki: https://trac.torproject.org/projects/tor/wiki/Website#ProposedPersonas
Thoughts welcome and requested!
Rey
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Maybe a "The Developer" persona should be added as well for those going to learn about the technology or/and grab the source code. On Thu, Jan 9, 2014 at 12:40 PM, Rey Dhuny <rey@spcshp.com> wrote:
Sam E. Lawrence:
does it make more sense for us to use names that are easier to remember, so while we're having conversations we can easily recallthem? I know for myself, I'm going to have a hard time remembering whether it's Angela or Tony that's the journalist, and I think their last names are irrelevant.
+1, it's going to get tricky with the names + number of personas!
Silviu Riley:
This gets away from names, which reference specific cultures (Habib the dissident implies a foreign leaning to the persona. Dissidents might be located anywhere in the world)
+1, it wasn't my intention to imply a foreign leaning to the personas I created but I agree with your suggestion to refer to the personas by roles.
Caveat: although my job requires me to touch many aspects of UX/IA it's not my day job and so feedback on this from somebody who has uses this skill set on a professional basis would be greatly welcomed.
Rey
On Thursday, 9 January 2014 at 17:32, Silviu Riley wrote:
Maybe simplify it even further to job or simple description:
The Student The Journalist The Researcher The Donor The Engineer The Activist The Dissident (might need even more protection than The Activist)
This gets away from names, which reference specific cultures (Habib the dissident implies a foreign leaning to the persona. Dissidents might be located anywhere in the world)
Reference the personas by capitalizing the name (The Journalist vs. the journalist)
Silviu. On Jan 9, 2014 12:17 PM, "Sam E. Lawrence" <selbrit@gmail.com> wrote:
For these personas (which I think are a good idea), does it make more sense for us to use names that are easier to remember, so while we're having conversations we can easily recallthem? I know for myself, I'm going to have a hard time remembering whether it's Angela or Tony that's the journalist, and I think their last names are irrelevant.
Does it make more sense to use persona types like:
*S*am the *S*tudent *J*ulie the *J*ournalist *R*ob the (Security) *R*esearcher *D*ave the *D*octor (or *D*onor) *E*arl the (DevOps) *E*ngineer *A*dam the (Political) *A*ctivist.
You know, Bob the Builder sort of thing. Easy to remember.
Thoughts from the team, particularly those who will be involved in documentation and guides?
On Thu, Jan 9, 2014 at 11:04 AM, Rey Dhuny <rey@spcshp.com> wrote:
Max Jakob Mass:
I've added the persona of a cautious activist under an orpressive regime:
Thank you very much for adding that persona. I have made some tweaks to it for readability:
https://trac.torproject.org/projects/tor/wiki/Website?action=diff&version=31...
Rey
On Thursday, 9 January 2014 at 11:15, Max Jakob Maass wrote:
-----BEGIN PGP SIGNED MESSAGE----- Hash: SHA512
I've added the persona of a cautious activist under an orpressive regime:
``` ## Habib Itamar, Dissident, 24
Habib is a political activist under an orpressive regime which uses heavy internet filtering. From a friend, he received a USB stick with a bootable Tails Live System. He does not know how Tor works and what he has to keep in mind when using it, and will not connect the system to the internet without knowing more about this (he can only access the version of the website we will distribute with Tails). ```
Max
On 09.01.2014 12:06, Rey Dhuny wrote:
I've since added the persona for a Tor Relay Operator:
``` ## Stephan Earls, DevOps Engineer, 27
Stephan is a DevOps Engineer for a startup where he is responsible for network infrastructure, automation and data management. As a strong believer in the Tor Project he has been a Tor Relay Operator for a little over a year and has encouraged two of his colleagues to do the same. ```
Rey
On Thursday, 9 January 2014 at 10:36, Rey Dhuny wrote:
I've taken the liberty of sketching out some personas so we have somewhere to start from and build on:
``` ## Tony Johnson, Student, aged 21
Tony is a second year student at university who is studying international business. Tony has recently heard about Tor through recent mentions in the national news and would like to discover more about it Particularly he has heard from a friend that it could be used to protect his web browsing whilst using the university campus public wifi.
## Angela Thomas, Journalist, aged 39
Angela is a journalist who has been writing about online privacy for the past year and would like to write a feature about Tor. Although she has previously experimented with Tor's browser bundle she would like further information of how the Tor infrastructure functions and the technical details behind how it enables online anonymity.
## Stephanie Davis, Security Researcher, aged 28
Stephanie is a security researcher working for a think tank. She has been a user of Tor since December 2011 and is a strong proponent for an open web. Since finding out about Tor, Stephanie has become involved in the Tor community contributing fixes and features to the Tor code base and engaging with other Tor contributers using the mailing lists and IRC.
## Amrit Ghuna, Doctor, aged 58
Amrit is a Doctor of Pharmacy who has been practicing for 19 years. Although he now lives in suburbia outside the city, before he moved himself and his family to Sweden he suffered political oppression at the hands of the government, eventually being labeled a dissident. After seeing first hand the effects of a restricted and monitored internet he was enthused to read about Tor in the local newspaper and would very much like to make a donation to the Tor Project. ```
I've also added it to the wiki: https://trac.torproject.org/projects/tor/wiki/Website#ProposedPersonas
Thoughts welcome and requested!
Rey
________________________________________________________________________
Tor Website Team coordination mailing-list
To unsubscribe or change other options, please visit: https://lists.torproject.org/cgi-bin/mailman/listinfo/www-team
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-----BEGIN PGP SIGNED MESSAGE----- Hash: SHA1 On 01/09/2014 12:32 PM, Silviu Riley wrote:
Maybe simplify it even further to job or simple description:
The Student The Journalist The Researcher The Donor The Engineer The Activist The Dissident (might need even more protection than The Activist)
I'd add the following categories. Whistleblower - they may only use tor once. User - they use tor for safety or simply to get around censorship. When i use tor on Amtrak i fall into this category. Under User there might be Stalking victim. I think it is a mistake to try to factor out cultures or groups in descriptions because that makes us less likely to think about languages and cultural constraints a person might need to work around. I do feel that accessibility to sight impared people is also another very important category. - --- Marina
This gets away from names, which reference specific cultures (Habib the dissident implies a foreign leaning to the persona. Dissidents might be located anywhere in the world)
Reference the personas by capitalizing the name (The Journalist vs. the journalist)
Silviu. On Jan 9, 2014 12:17 PM, "Sam E. Lawrence" <selbrit@gmail.com> wrote:
For these personas (which I think are a good idea), does it make more sense for us to use names that are easier to remember, so while we're having conversations we can easily recallthem? I know for myself, I'm going to have a hard time remembering whether it's Angela or Tony that's the journalist, and I think their last names are irrelevant.
Does it make more sense to use persona types like:
*S*am the *S*tudent *J*ulie the *J*ournalist *R*ob the (Security) *R*esearcher *D*ave the *D*octor (or *D*onor) *E*arl the (DevOps) *E*ngineer *A*dam the (Political) *A*ctivist.
You know, Bob the Builder sort of thing. Easy to remember.
Thoughts from the team, particularly those who will be involved in documentation and guides?
On Thu, Jan 9, 2014 at 11:04 AM, Rey Dhuny <rey@spcshp.com> wrote:
Max Jakob Mass:
I've added the persona of a cautious activist under an orpressive regime:
Thank you very much for adding that persona. I have made some tweaks to it for readability:
https://trac.torproject.org/projects/tor/wiki/Website?action=diff&version=31...
Rey
On Thursday, 9 January 2014 at 11:15, Max Jakob Maass wrote:
I've added the persona of a cautious activist under an orpressive regime:
``` ## Habib Itamar, Dissident, 24
Habib is a political activist under an orpressive regime which uses heavy internet filtering. From a friend, he received a USB stick with a bootable Tails Live System. He does not know how Tor works and what he has to keep in mind when using it, and will not connect the system to the internet without knowing more about this (he can only access the version of the website we will distribute with Tails). ```
Max
On 09.01.2014 12:06, Rey Dhuny wrote:
I've since added the persona for a Tor Relay Operator:
``` ## Stephan Earls, DevOps Engineer, 27
Stephan is a DevOps Engineer for a startup where he is responsible for network infrastructure, automation and data management. As a strong believer in the Tor Project he has been a Tor Relay Operator for a little over a year and has encouraged two of his colleagues to do the same. ```
Rey
On Thursday, 9 January 2014 at 10:36, Rey Dhuny wrote:
I've taken the liberty of sketching out some personas so we have somewhere to start from and build on:
``` ## Tony Johnson, Student, aged 21
Tony is a second year student at university who is studying international business. Tony has recently heard about Tor through recent mentions in the national news and would like to discover more about it Particularly he has heard from a friend that it could be used to protect his web browsing whilst using the university campus public wifi.
## Angela Thomas, Journalist, aged 39
Angela is a journalist who has been writing about online privacy for the past year and would like to write a feature about Tor. Although she has previously experimented with Tor's browser bundle she would like further information of how the Tor infrastructure functions and the technical details behind how it enables online anonymity.
## Stephanie Davis, Security Researcher, aged 28
Stephanie is a security researcher working for a think tank. She has been a user of Tor since December 2011 and is a strong proponent for an open web. Since finding out about Tor, Stephanie has become involved in the Tor community contributing fixes and features to the Tor code base and engaging with other Tor contributers using the mailing lists and IRC.
## Amrit Ghuna, Doctor, aged 58
Amrit is a Doctor of Pharmacy who has been practicing for 19 years. Although he now lives in suburbia outside the city, before he moved himself and his family to Sweden he suffered political oppression at the hands of the government, eventually being labeled a dissident. After seeing first hand the effects of a restricted and monitored internet he was enthused to read about Tor in the local newspaper and would very much like to make a donation to the Tor Project. ```
I've also added it to the wiki: https://trac.torproject.org/projects/tor/wiki/Website#ProposedPersonas
Thoughts welcome and requested!
Rey
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Marina Brown:
On 01/09/2014 12:32 PM, Silviu Riley wrote:
Maybe simplify it even further to job or simple description:
The Student The Journalist The Researcher The Donor The Engineer The Activist The Dissident (might need even more protection than The Activist)
I'd add the following categories.
Whistleblower - they may only use tor once.
How would this be different from The Activist? The latter is currently described as: The Activist would like to comment anonymously on the Internet and not link her personal accounts to her activism work. She would like to use Tor to achieve this.
User - they use tor for safety or simply to get around censorship. When i use tor on Amtrak i fall into this category.
Under User there might be Stalking victim.
“User” is way to generic to be useful as a persona. I am a Tor user. Yet, most folks would not understand the technical language I am able to grasp. We might be missing “The Stalking Victim”, though. How would different would she be The Student or The Dissident? -- Lunar <lunar@torproject.org>

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User - they use tor for safety or simply to get around censorship. When i use tor on Amtrak i fall into this category.
Under User there might be Stalking victim.
?User? is way to generic to be useful as a persona. I am a Tor user. Yet, most folks would not understand the technical language I am able to grasp.
We might be missing ?The Stalking Victim?, though. How would different would she be The Student or The Dissident? What about the victim of domestic violence: She would need to conceal using Tor from other people having direkt access to the computer (as opposed to the government with internet filtering and similar things, but no direct access to the PC). -----BEGIN PGP SIGNATURE----- Version: GnuPG v1.4.14 (GNU/Linux) Comment: Using GnuPG with Thunderbird - http://www.enigmail.net/
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Max Jakob Maass:
What about the victim of domestic violence: She would need to conceal using Tor from other people having direkt access to the computer (as opposed to the government with internet filtering and similar things, but no direct access to the PC).
Now that I'm thinking of it, we might want to keep that in mind while designing the new website itself. As an example, the website about domestic abuse made by the french government [1] continuously shows two links on the top-right corner saying “Remove traces of your visit” and “Quickly get out of this website”. [1] http://stop-violences-femmes.gouv.fr/ -- Lunar <lunar@torproject.org>

On Mon, Jan 13, 2014 at 10:35:58PM +0100, lunar@torproject.org wrote 2.4K bytes in 0 lines about: : Now that I'm thinking of it, we might want to keep that in mind while : designing the new website itself. As an example, the website about : domestic abuse made by the french government [1] continuously shows two : links on the top-right corner saying “Remove traces of your visit” and : “Quickly get out of this website”. Not to derail the discussion, but those links make the organization hosting the website feel good. They don't actually protect the victim. It would be interesting to learn how often those links are clicked/used. -- Andrew http://tpo.is/contact pgp 0x6B4D6475

Including details of how to clear all traces of being on the tor website is a very good idea. i would say its not how many use them, but the handful in persecuted country's that really need it. Tor is often used because people want to feel safe or whatever reason. But it is also used by people in danger. So serving up these instructions is redundant for 99% of people but its the 1% that matter in this case IMO On 14 January 2014 07:03, <andrew@torproject.is> wrote:
On Mon, Jan 13, 2014 at 10:35:58PM +0100, lunar@torproject.org wrote 2.4K bytes in 0 lines about: : Now that I'm thinking of it, we might want to keep that in mind while : designing the new website itself. As an example, the website about : domestic abuse made by the french government [1] continuously shows two : links on the top-right corner saying “Remove traces of your visit” and : “Quickly get out of this website”.
Not to derail the discussion, but those links make the organization hosting the website feel good. They don't actually protect the victim.
It would be interesting to learn how often those links are clicked/used.
-- Andrew http://tpo.is/contact pgp 0x6B4D6475 ________________________________________________________________________ Tor Website Team coordination mailing-list
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andrew@torproject.is:
On Mon, Jan 13, 2014 at 10:35:58PM +0100, lunar@torproject.org wrote 2.4K bytes in 0 lines about: : Now that I'm thinking of it, we might want to keep that in mind while : designing the new website itself. As an example, the website about : domestic abuse made by the french government [1] continuously shows two : links on the top-right corner saying “Remove traces of your visit” and : “Quickly get out of this website”.
Not to derail the discussion, but those links make the organization hosting the website feel good. They don't actually protect the victim.
It would be interesting to learn how often those links are clicked/used.
Unfortunately, I was not able to find any contact information for the webmasters. I trust your opinion on this, let's give up the idea. -- Lunar <lunar@torproject.org>

I've never used something like this personas concept before, but it generated an idea. If we could refine the personas, to make sure they conform to what our users or visitors to the site actually are like, it will improve our thinking and design. For example, the student persona got me thinking about using Tor on public/school wifi: http://arstechnica.com/security/2013/12/use-of-tor-helped-fbi-finger-bomb-ho... According to federal prosecutors, Tor played a key role in helping FBI
agents identify a Harvard student suspected of e-mailing a hoax bomb threat<http://usnews.nbcnews.com/_news/2013/12/17/21943608-harvard-student-tried-to-dodge-exam-with-bomb-hoax-fbi-says>to university officials so he wouldn't have to take a final exam. To conceal his Harvard IP address, he used Tor, but in a fatal mistake, *he also used the school's Wi-Fi network to connect to the anonymity service*. Investigators, according to a criminal complaint<http://www.wbur.org/2013/12/18/pdf-criminal-complaint-harvard-bomb-threat>, took a hard look at everyone who used Tor at the time the threats were sent and ultimately fingered 20-year-old Eldo Kim of Cambridge, Massachusetts as the perpetrator.
(Emphasis mine) So let's think about the personas and their use of Tor and the website more. I like how Tails does their download page. They have a first-time user section before any downloads are presented: https://tails.boum.org/download/index.en.html#index1h1 First time user?
- If you don't know what a metadata or a man-in-the-middle attack is. - If you think no-one can eavesdrop on your communications because you are using Tor. - If you have no notion of how Tails works.
*Then, check first the about <https://tails.boum.org/about/index.en.html> and warning <https://tails.boum.org/doc/about/warning/index.en.html> pages to make sure that Tails is the right tool for you and that you understand well its limitations.*
Silviu. On Thu, Jan 9, 2014 at 5:36 AM, Rey Dhuny <rey@spcshp.com> wrote:
I've taken the liberty of sketching out some personas so we have somewhere to start from and build on:
``` ## Tony Johnson, Student, aged 21
Tony is a second year student at university who is studying international business. Tony has recently heard about Tor through recent mentions in the national news and would like to discover more about it Particularly he has heard from a friend that it could be used to protect his web browsing whilst using the university campus public wifi.
## Angela Thomas, Journalist, aged 39
Angela is a journalist who has been writing about online privacy for the past year and would like to write a feature about Tor. Although she has previously experimented with Tor's browser bundle she would like further information of how the Tor infrastructure functions and the technical details behind how it enables online anonymity.
## Stephanie Davis, Security Researcher, aged 28
Stephanie is a security researcher working for a think tank. She has been a user of Tor since December 2011 and is a strong proponent for an open web. Since finding out about Tor, Stephanie has become involved in the Tor community contributing fixes and features to the Tor code base and engaging with other Tor contributers using the mailing lists and IRC.
## Amrit Ghuna, Doctor, aged 58
Amrit is a Doctor of Pharmacy who has been practicing for 19 years. Although he now lives in suburbia outside the city, before he moved himself and his family to Sweden he suffered political oppression at the hands of the government, eventually being labeled a dissident. After seeing first hand the effects of a restricted and monitored internet he was enthused to read about Tor in the local newspaper and would very much like to make a donation to the Tor Project. ```
I've also added it to the wiki: https://trac.torproject.org/projects/tor/wiki/Website#ProposedPersonas
Thoughts welcome and requested!
Rey
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participants (9)
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andrew@torproject.is
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Earl G
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Lunar
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Marina Brown
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Max Jakob Maass
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Olssy
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Rey Dhuny
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Sam E. Lawrence
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Silviu Riley