On Sun, Jan 12, 2014 at 05:02:44PM -0200, marckal@me.com wrote 3.6K bytes in 0 lines about: : Visual identity is every visual aspect regarding a brand (n this case Tor). A logo is part of the visual identity, a letterhead, sticker label, and so on. I think that having a consistent look is very important to have your message broadcasted without "noise". A style guide is a document that explain how someone uses the logo and what can and what can't be done with a brand. Got it. It's what I thought you meant, but others have a different idea of the terms. Have you seen our latest annual report? It had a new identity as a differentiator, https://www.torproject.org/about/findoc/2012-TorProject-Annual-Report.pdf -- Andrew http://tpo.is/contact pgp 0x6B4D6475