[Tor www-team] Graphic Design thoughts

[thomas lörtsch]

There is a middle ground: make the onion look more sleek, abstract, stylized, while still recognizable as an onion. Not too hard to do. Could make the logo (and the project) look less hobbyist and still very much be recognizable as an onion, as a derivation/evolution of the old logo, as a hint on the not-so-big-business-but-rather-grassroots nature of the project. And save everybody from the time bending, energy crushing black hole that discussions about all-new logos usually tend to become. 
That said: this is not urgent, this is not a show stopper, nothing else depends on it. One day, when the time is right, a proposal for a better logo will just surface. That day will not come before some other work is done and everybody has a good feeling about the project being on a good way. Let’s not fear that discussion but also let’s not start it before everybody is ready.

Cheers
Thomas

(and sorry that I can’t really help because I have to finish my work on visionion first, which will take another few weeks/months/who knows)
 


On 24 Jan 2014, at 12:15, Shweta Agrawal <shwetaa2015 at email.iimcal.ac.in> wrote:

> I strongly agree with what Robert Charlton has said about logo. I don't think we should change Logo in the process of redesign as it is what people identifies and associate with. Changing logo might lead to confusion among many novice users. 
> 
> In my opinion, right now our focus should be on structuring the site layout and make it easy to use for all users.  
> 
> 
> On 24 January 2014 14:35, Lunar <lunar at torproject.org> wrote:
> Robert Charlton:
> > Now, in complete disregard for what I just said, I'd like to talk a bit
> > about the logo. This is, I think, the most important part of our
> > project's presentation. Once the style guide is finished, it should be
> > one of the first things to (re-)design.
> 
> I'd like to quote:
> http://www.businessweek.com/articles/2014-01-23/tor-anonymity-software-vs-dot-the-national-security-agency
> 
>     In photographs he’s often with his laptop, and on the cover of his
>     computer, a sticker shows a purple and white onion: the “o” in the
>     word “Tor.”
> 
> The current Tor logo has years and years of recognition. It's the only
> thing close to a “brand” that Tor currently has. Changing it drastically
> is going to be a really costly move. I am really not convinced that it's
> worthwhile
> 
> --
> Lunar                                             <lunar at torproject.org>
> 
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> 
> 
> -- 
> Thanks & Regards
> Shweta Agrawal
> +91 9007988075
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thms/ao          thomas lörtsch        tl at rat.io 
                                       tomlurge at someOtherServices
   °|´
   ^^^