[tor-project] Tor Brand Study

Stephanie A. Whited steph at torproject.org
Tue Feb 12 20:57:04 UTC 2019

Hi Tor,

A couple months ago, we worked with an organization called The Berkeley
Group who conducted a study on Tor's brand and perception and made
recommendations on how we can improve. They interviewed a few of us, ran
surveys, and held a couple of focus groups to get their findings.

There's a lot of interesting info about what current and potential users
think of Tor and how we can improve our communications to them (preview
attached). We will be incorporating some of their suggestions into our
communications strategy this year.

You can take a look at their midpoint presentation to us and final
deliverable here:


Happy perusing!



Stephanie A. Whited
Communications Director
The Tor Project
IRC: stephw
PGP Key ID: 39A876AD
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