[tor-project] Tor Brand Study

Hi Tor,

A couple months ago, we worked with an organization called The Berkeley Group who conducted a study on Tor's brand and perception and made recommendations on how we can improve. They interviewed a few of us, ran surveys, and held a couple of focus groups to get their findings.

There's a lot of interesting info about what current and potential users think of Tor and how we can improve our communications to them (preview attached). We will be incorporating some of their suggestions into our communications strategy this year.

You can take a look at their midpoint presentation to us and final deliverable here:

https://storm.torproject.org/shared/7b2s7stZR_-MwkfrRXIXAcHi6GpYPjPutF3ukt2U...

Happy perusing!

Best,

Steph