[Tor www-team] Graphic Design thoughts

Lunar lunar at torproject.org
Fri Jan 24 09:05:11 UTC 2014


Robert Charlton:
> Now, in complete disregard for what I just said, I'd like to talk a bit
> about the logo. This is, I think, the most important part of our
> project's presentation. Once the style guide is finished, it should be
> one of the first things to (re-)design.

I'd like to quote:
http://www.businessweek.com/articles/2014-01-23/tor-anonymity-software-vs-dot-the-national-security-agency

    In photographs he’s often with his laptop, and on the cover of his
    computer, a sticker shows a purple and white onion: the “o” in the
    word “Tor.”

The current Tor logo has years and years of recognition. It's the only
thing close to a “brand” that Tor currently has. Changing it drastically
is going to be a really costly move. I am really not convinced that it's
worthwhile

-- 
Lunar                                             <lunar at torproject.org>
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