[Tor www-team] Proposed personas

Thu Jan 9 17:40:38 UTC 2014

Sam E. Lawrence:

> does it make more sense for us to use names that are easier to remember, so while we're having conversations we can easily recallthem? I know for myself, I'm going to have a hard time remembering whether it's Angela or Tony that's the journalist, and I think their last names are irrelevant.

+1, it's going to get tricky with the names + number of personas!

Silviu Riley:

> This gets away from names, which reference specific cultures (Habib the dissident implies a foreign leaning to the persona. Dissidents might be located anywhere in the world) 

+1, it wasn't my intention to imply a foreign leaning to the personas I created but I agree with your suggestion to refer to the personas by roles.

Caveat: although my job requires me to touch many aspects of UX/IA it's not my day job and so feedback on this from somebody who has uses this skill set on a professional basis would be greatly welcomed.

Rey 

On Thursday, 9 January 2014 at 17:32, Silviu Riley wrote:

> Maybe simplify it even further to job or simple description:
> The Student
> The Journalist
> The Researcher
> The Donor
> The Engineer
> The Activist
> The Dissident (might need even more protection than The Activist) 
> This gets away from names, which reference specific cultures (Habib the dissident implies a foreign leaning to the persona. Dissidents might be located anywhere in the world)
> Reference the personas by capitalizing the name (The Journalist vs. the journalist) 
> Silviu. 
> On Jan 9, 2014 12:17 PM, "Sam E. Lawrence" <selbrit at gmail.com (mailto:selbrit at gmail.com)> wrote:
> > For these personas (which I think are a good idea), does it make more sense for us to use names that are easier to remember, so while we're having conversations we can easily recallthem? I know for myself, I'm going to have a hard time remembering whether it's Angela or Tony that's the journalist, and I think their last names are irrelevant.
> > 
> > Does it make more sense to use persona types like:
> > 
> > Sam the Student
> > Julie the Journalist
> > Rob the (Security) Researcher
> > Dave the Doctor (or Donor)
> > Earl the (DevOps) Engineer
> > Adam the (Political) Activist.
> > 
> > You know, Bob the Builder sort of thing. Easy to remember. 
> > 
> > Thoughts from the team, particularly those who will be involved in documentation and guides?
> > 
> > 
> > On Thu, Jan 9, 2014 at 11:04 AM, Rey Dhuny <rey at spcshp.com (mailto:rey at spcshp.com)> wrote:
> > > Max Jakob Mass: 
> > > 
> > > > I've added the persona of a cautious activist under an orpressive regime:
> > > 
> > > Thank you very much for adding that persona. I have made some tweaks to it for readability: 
> > > 
> > > https://trac.torproject.org/projects/tor/wiki/Website?action=diff&version=31&old_version=30 
> > > 
> > > Rey 
> > > 
> > > On Thursday, 9 January 2014 at 11:15, Max Jakob Maass wrote:
> > > 
> > > > -----BEGIN PGP SIGNED MESSAGE-----
> > > > Hash: SHA512
> > > > 
> > > > I've added the persona of a cautious activist under an orpressive regime:
> > > > 
> > > > ```
> > > > ## Habib Itamar, Dissident, 24
> > > > 
> > > > Habib is a political activist under an orpressive regime which uses
> > > > heavy internet filtering. From a friend, he received a USB stick with
> > > > a bootable Tails Live System. He does not know how Tor works and what
> > > > he has to keep in mind when using it, and will not connect the system
> > > > to the internet without knowing more about this (he can only access
> > > > the version of the website we will distribute with Tails).
> > > > ```
> > > > 
> > > > Max
> > > > 
> > > > On 09.01.2014 12:06, Rey Dhuny wrote:
> > > > > I've since added the persona for a Tor Relay Operator:
> > > > > 
> > > > > ``` ## Stephan Earls, DevOps Engineer, 27
> > > > > 
> > > > > Stephan is a DevOps Engineer for a startup where he is responsible
> > > > > for network infrastructure, automation and data management. As a
> > > > > strong believer in the Tor Project he has been a Tor Relay Operator
> > > > > for a little over a year and has encouraged two of his colleagues
> > > > > to do the same. ```
> > > > > 
> > > > > Rey
> > > > > 
> > > > > On Thursday, 9 January 2014 at 10:36, Rey Dhuny wrote:
> > > > > 
> > > > > > I've taken the liberty of sketching out some personas so we have 
> > > > > > somewhere to start from and build on:
> > > > > > 
> > > > > > ``` ## Tony Johnson, Student, aged 21
> > > > > > 
> > > > > > Tony is a second year student at university who is studying 
> > > > > > international business. Tony has recently heard about Tor
> > > > > > through recent mentions in the national news and would like to
> > > > > > discover more about it Particularly he has heard from a friend
> > > > > > that it could be used to protect his web browsing whilst using
> > > > > > the university campus public wifi.
> > > > > > 
> > > > > > ## Angela Thomas, Journalist, aged 39
> > > > > > 
> > > > > > Angela is a journalist who has been writing about online privacy
> > > > > > for the past year and would like to write a feature about Tor.
> > > > > > Although she has previously experimented with Tor's browser
> > > > > > bundle she would like further information of how the Tor
> > > > > > infrastructure functions and the technical details behind how it
> > > > > > enables online anonymity.
> > > > > > 
> > > > > > ## Stephanie Davis, Security Researcher, aged 28
> > > > > > 
> > > > > > Stephanie is a security researcher working for a think tank. She
> > > > > > has been a user of Tor since December 2011 and is a strong
> > > > > > proponent for an open web. Since finding out about Tor, Stephanie
> > > > > > has become involved in the Tor community contributing fixes and
> > > > > > features to the Tor code base and engaging with other Tor
> > > > > > contributers using the mailing lists and IRC.
> > > > > > 
> > > > > > ## Amrit Ghuna, Doctor, aged 58
> > > > > > 
> > > > > > Amrit is a Doctor of Pharmacy who has been practicing for 19
> > > > > > years. Although he now lives in suburbia outside the city, before
> > > > > > he moved himself and his family to Sweden he suffered political
> > > > > > oppression at the hands of the government, eventually being
> > > > > > labeled a dissident. After seeing first hand the effects of a
> > > > > > restricted and monitored internet he was enthused to read about
> > > > > > Tor in the local newspaper and would very much like to make a
> > > > > > donation to the Tor Project. ```
> > > > > > 
> > > > > > I've also added it to the wiki: 
> > > > > > https://trac.torproject.org/projects/tor/wiki/Website#ProposedPersonas
> > > > > > 
> > > > > 
> > > > > 
> > > > 
> > > > Thoughts welcome and requested!
> > > > > > 
> > > > > > Rey
> > > > > 
> > > > > 
> > > > > 
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> > > > -----END PGP SIGNATURE-----
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