[ux] Fwd: Mobile Tor Browser branding discussion

Brennan Novak hi at brennannovak.com
Mon May 9 08:46:00 UTC 2016


> I agree with Philip that 'Pearl' reminds me too much on the
> programming language. I think that's not good.
> 
> My first impression really was: 'Oh Pearl! What has this to do
> with Tor?'

Somehow, i'd be surprised if there's a lot of overlap in the
demographics of non-technical people we're aiming to make Tor
accessible for, and technical people who will confuse "Pearl"
(the potential app name) and "Perl" the popular (in the 90s and
early 2000s) programming language, IMHO.

Personally, Pearl is a nice and simple name, but I also like
"OrFox" and think some variations on the logo would resolve our
issue. There's also the trend to call mobile browsers (with
limited features) "Lite" so in our case:

Tor Browser Lite

As that would have the benefits of sounding similar and being
familiar for a user to search by title / name!

Godspeed,
BNVK


More information about the UX mailing list