[ux] Notes from March 24th meeting

[Sara Sinclair Brody]

Hey, Philip!

You make some excellent points!

I am on travel at a conference, and unfortunately can't reply in as much
detail as I'd like. But I want to agree with you that this work we have
scoped so far is a small piece of the work that ultimately needs to be
done. I think our goal is to create a very simple, very basic, first
version of a style guide – something that will be distributed by PDF, for
example (and not an interactive website). In terms of brand architecture, I
think we're looking at a guide for the Tor Project. Once we have created
that and demonstrated that it can be useful, we can then explore how to
create guidelines for the various projects within that overarching Tor
community.

And: yes, absolutely, a redesign of the websites is part of the work that
ultimately needs to be done (and something that members of the project are
actively preparing for)! Along with changes to the GUIs for some of the the
tools, etc. But since the community is so new to thinking systematically
about design, we're trying to take very small steps. The style guide effort
is not the only thing going on in the UX space, just one early effort.

I'll try to reply in more detail soon. But I'm excited to have your
contributions here on this list!

:)
Scout

PS: Simply Secure clearly needs to be more clear in our messaging, because
I would absolutely consider Hamburg to be a compatible time zone with
Germany! We have several hours' overlap during the business day, which in
my experience is all that's necessary to collaborate.

On Mon, Mar 28, 2016 at 1:11 AM, Philip Lammert <mail at phlammert.de> wrote:

> Hi,
>
> what you describe in the brief as Visual Style Guide is half a Corporate
> Design (e.g. defining a corporate font, logo application rules …). The
> Style Guide is just the documentation. If the Brief focuses on the Visual
> Style Guide it sounds like you need someone to layout the Style Guide
> itself and make it look fancy like the Mozilla Style Guide.[1] Processing
> these design rules to an understandable style guide is a job itself. So the
> brief should also say how the result should be presented, e.g. as a subpage
> of what website or integrated in what wiki. Phases could be
>
> First phase: Defining design elements and rules
> Second phase: Document it as a style guide practicable for the defined
> target group
> Third phase: Design templates
>
> The brief should mention for the first phase that a brand architecture
> needs to be defined. Or the UX Team or Tor staff should define that first.
> Is the Corporate Design respectively the Style Guide for the Tor Project,
> the Tor Browser or the Tor Network? If for all of them or even more, the
> designer should define a differentiation in the Corporate Design (same
> logo, different captions? Different colors?). For comparison Mozilla has
> the Mozilla brand, the Firefox family, the Firefox browser, Firefox OS and
> others.
>
> For phase three: Besides the templates for slides, letterheads and
> business cards, I think even more important is the Tor website as a
> touchpoint for prospects and users. Don’t you think, the webdesign should
> be part of the third phase?
>
> Working on all that sounds exciting to me. Simply Secure prefers to work
> with designers from a timezone compatible with the  San Francisco Bay Area
> timezone, but I am based in Hamburg, Germany. So for now I can help with
> the brief.
>
> Regards
> Philip
>
> [1] https://www.mozilla.org/en-US/styleguide/
>
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