[tor-bugs] #27830 [Webpages/Website]: Update the newsletter.tpo layout (was: Add "(optional)" to the placeholder text for name fields for newsletter signup)

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#27830: Update the newsletter.tpo layout
------------------------------+------------------------------
 Reporter:  irl               |          Owner:  hiro
     Type:  defect            |         Status:  needs_review
 Priority:  Medium            |      Milestone:
Component:  Webpages/Website  |        Version:
 Severity:  Normal            |     Resolution:
 Keywords:  ux-team           |  Actual Points:
Parent ID:                    |         Points:
 Reviewer:                    |        Sponsor:
------------------------------+------------------------------

Old description:

> The *required at the top of the form was completely missed by me when I
> saw this page opening Tor Browser. This would make it more obvious those
> fields are not required and may improve conversion rate.
>
> {{{
> diff --git a/templates/intro.html b/templates/intro.html
> index e93a3b6..6d41b23 100644
> --- a/templates/intro.html
> +++ b/templates/intro.html
> @@ -29,10 +29,10 @@
>      <form action="https://donate.torproject.org/subscription-request"
> method="POST">
>        <div class="form-group row">
>         <div class="col">
> -         <input class="form-control form-control-lg" id="firstName"
> name="firstName" placeholder="First Name" value="" type="text">
> +         <input class="form-control form-control-lg" id="firstName"
> name="firstName" placeholder="First Name (optional)" value=""
> type="text">
>         </div>
>         <div class="col">
> -         <input class="form-control form-control-lg" id="lastName"
> name="lastName" placeholder="Last Name" value="" type="text">
> +         <input class="form-control form-control-lg" id="lastName"
> name="lastName" placeholder="Last Name (optional)" value="" type="text">
>         </div>
>        </div>
>        <div class="form-group row">
> }}}
>
> (Personally I would prefer to not ask for a name at all. Additionally,
> the concept of first and last names is quite a Western idea as I
> understand it and may not translate well in other cultures where names
> work differently.)

New description:

 The *required at the top of the form was completely missed by me when I
 saw this page opening Tor Browser. This would make it more obvious those
 fields are not required and may improve conversion rate.

 Personally I would prefer to not ask for a name at all. Additionally, the
 concept of first and last names is quite a Western idea as I understand it
 and may not translate well in other cultures where names work differently.


 ----

 From antonela in comment:2:


 hi people, let's use this PR to update the newsletter.tpo layout.
 I made this mockup using one column and sorting information with better
 hierarchy.
 ​https://marvelapp.com/4471ig9/screen/48224604
 Let's wait for the communications team people approval for moving it into
 a PR.

--

Comment (by irl):

 Replying to [comment:4 steph]:
 > Also: We're good with email-only!

 Yay (:

--
Ticket URL: <https://trac.torproject.org/projects/tor/ticket/27830#comment:5>
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