[tor-bugs] #27742 [UX/Research]: Usability Research: Onions Mombasa, Kenya

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#27742: Usability Research: Onions Mombasa, Kenya
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     Reporter:  nyinz        |      Owner:  antonela
         Type:  defect       |     Status:  new
     Priority:  Medium       |  Milestone:
    Component:  UX/Research  |    Version:
     Severity:  Normal       |   Keywords:  ux-team
Actual Points:               |  Parent ID:  #27010
       Points:               |   Reviewer:
      Sponsor:               |
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 Methodology: See attachments
 Test: https://docs.google.com/document/d/1XYak7nQlqLFc1WhN3XoEr3Y_sP-
 J0DXciXoxvy-HNIk/edit?usp=drive_web&ouid=117758402685298679479
 Where: Tor Training at Swahili pot, Mombasa, Kenya
 Participants: Six (6)
 **Results**
 1.Summary of demographics
 2.What users said
 3.Conclusion

 **1.**
 The group consisted of 2 male users and 4 female users aged 20-50
 Most users are day to day tech users who have not used Tor or Tor products
 before

 **2.**

 **Q0** Can you recognize the padlock? What do you think it means?

 Most users can recognize the padlock and said it means that the connection
 is secure
 Quote:
 'Yes, it means my data is encrypted. Its safe to browse'

 **Q1** What do you think the onion represents?

 Most of the users relate the onion with Tor network

 **Q2** Do you think these icons are different?

 Most users say the icons are different. To them, the 2nd one is more
 secure

 **Q3** What do you think this icon means?

 Most of the users said there was a problem with the connection but did not
 give clear reasons why

 **Q4** What do you think this icon means?
 Generally for this icon, the users claimed there was some sort of blockage
 that would not allow the user to access information
 Quotes:
 ‘You have been blocked’
 ‘Tor usage is prohibited’

 **Q5** Order these icons from more secure to less secure

 The most common order proposed was:
 3….1….2

 **3.**
 The user group is unique because of their limited knowledge and usage of
 Tor and Tor products, However, their responses shed light on the
 implications of using icons with a similar shape and color scheme. We
 found that most users cannot correctly identify what each icon means; why
 and how they are different other than by color. However, in general, they
 were able to comment on the different levels of security.

 This group represents a sample of the community who could benefit greatly
 from using Tor but are limited by the knowledge of its tools/products. A
 communications strategy aimed at this sort of community could deliver
 create more usage

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Ticket URL: <https://trac.torproject.org/projects/tor/ticket/27742>
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