[tor-bugs] #28086 [UX/Research]: Usability Research: Onboarding - about:tor TB8

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#28086: Usability Research: Onboarding - about:tor TB8
-------------------------+--------------------------
 Reporter:  nyinz        |          Owner:  antonela
     Type:  defect       |         Status:  new
 Priority:  Medium       |      Milestone:
Component:  UX/Research  |        Version:
 Severity:  Normal       |     Resolution:
 Keywords:  ux-team      |  Actual Points:
Parent ID:  #27010       |         Points:
 Reviewer:               |        Sponsor:
-------------------------+--------------------------
Description changed by antonela:

Old description:

> **Contents:**
> 1. Methodology
> 2. Results
> 3. User questions
> 4. Summary of data
> 5. Conclusions
>
> **1.Methodology**
> ''Introduction''
> The on boarding experience was designed to teach the user about Tor and
> set their expectations. The purpose of this test is to check whether
> these design objectives have been met.
> ''Sessions''
> - We spoke to 5 users using an interview style.
> - They were given a computer with the Tor Browser 8 `about:tor` open and
> asked a few questions.
> - Each session lasted about 5 minutes.
> - No dialogue was recorded, the interviewer took notes and participants
> also made comments on sticky notes
> ''Participants''
> - These were 5 users who have used Tor before.
> - No gender was defined in these interviews
> ''Evaluation tasks/scenarios''
> We asked them the following questions:
> - What do you think about the content on this page?
> - What do you think about the Illustrations?
> - Did you find any challenges while navigating `aboutL:tor`?
> - What would you like to see here?
> - Is there anything that does not belong on this site?
>
> **2.Results**
>
> ''Colour’s and images''
> Most users find the UI visually attractive. They feel that it is a
> friendly UI
> Quotes:
> “The contrast is good”
> “The bold purple makes its distinguishable from other websites”
>
> ''Content''
> Most users said that the information is clear, brief but comprehensive
> Quote:
> ‘You can have you own learning process in a slow way’
>
> ''Challenges'' (Their journey through `about:tor`)
> Most users complained about not knowing how to find the on-boarding
> button
>
> >>>The next point was an additional discovery in these interviews
> ''What would you like to see?'' (user's suggestions)
> - "Add more illustrations and screenshots in the TB manual"
> - "Make the TB manual UI similar to the TB8 onboarding UI"
> - "Maybe the onboarding launcher needs to be named"
>
> **3. User questions**
> - "Why do we have the user manual as well as the on boarding?"
> - "Circuit display: I don’t understand why it goes to an onion page."
> - "Why is the first node the guard? I did not understand the word
> ‘guard’."
>
> **4. Summary of data**
> - Most users like the visual aspects of the onboarding. The colours and
> illustrations.
> - All users commented that they found the content readable and easy to
> understand.
> - Users are having trouble finding the onboarding launcher.
> - Most users want to see similar UI changes in TB manual.
>
> **5.Conclusions**
> This test did to ask questions like ‘how does this information make you
> feel about your security?' We only collected data on visual response and
> comprehension.
> Most user’s understand the context of the onboarding. They appeared
> confident and glad that is was easy to understand.
> All users were navigating through separate corners of the site therefore
> the onboard does give direction. Many users started to customize their
> experience and pose questions.
> ****The onboarding helps them to engage with the browser.

New description:

 **Contents:**
 1. Methodology
 2. Results
 3. User questions
 4. Summary of data
 5. Conclusions

 **1. Methodology**
 ''Introduction''
 The onboarding experience was designed to teach the user about Tor and set
 their expectations. The purpose of this test is to check whether these
 design objectives have been met.
 ''Sessions''
 - We spoke to 5 users using an interview style.
 - They were given a computer with the Tor Browser 8 `about:tor` open and
 asked a few questions.
 - Each session lasted about 5 minutes.
 - No dialogue was recorded, the interviewer took notes and participants
 also made comments on sticky notes.
 ''Participants''
 - These were 5 users who have used Tor before.
 - No gender was defined in these interviews
 ''Evaluation tasks/scenarios''
 We asked them the following questions:
 - What do you think about the content on this page?
 - What do you think about the Illustrations?
 - Did you find any challenges while navigating `aboutL:tor`?
 - What would you like to see here?
 - Is there anything that does not belong on this site?

 **2. Results**

 ''Colour’s and images''
 Most users find the UI visually attractive. They feel that it is a
 friendly UI.
 Quotes:
 “The contrast is good”
 “The bold purple makes its distinguishable from other websites”

 ''Content''
 Most users said that the information is clear, brief but comprehensive.
 Quote:
 ‘You can have you own learning process in a slow way’

 ''Challenges'' (Their journey through `about:tor`)
 Most users complained about not knowing how to find the onboarding button.

 >>>The next point was an additional discovery in these interviews
 ''What would you like to see?'' (user's suggestions)
 - "Add more illustrations and screenshots in the TB manual"
 - "Make the TB manual UI similar to the TB8 onboarding UI"
 - "Maybe the onboarding launcher needs to be named"

 **3. User questions**
 - "Why do we have the user manual as well as the on boarding?"
 - "Circuit display: I don’t understand why it goes to an onion page."
 - "Why is the first node the guard? I did not understand the word
 ‘guard’."

 **4. Summary of data**
 - Most users like the visual aspects of the onboarding. The colours and
 illustrations.
 - All users commented that they found the content readable and easy to
 understand.
 - Users are having trouble finding the onboarding launcher.
 - Most users want to see similar UI changes in TB manual.

 **5. Conclusions**
 This test did to ask questions like ‘how does this information make you
 feel about your security?' We only collected data on visual response and
 comprehension.
 Most user’s understand the context of the onboarding. They appeared
 confident and glad that is was easy to understand.
 All users were navigating through separate corners of the site therefore
 the onboard does give direction. Many users started to customize their
 experience and pose questions.
 The onboarding helps them to engage with the browser.

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Ticket URL: <https://trac.torproject.org/projects/tor/ticket/28086#comment:2>
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