[tor-bugs] #28086 [UX/Research]: Usability Research: Onboarding - about:tor TB8

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#28086: Usability Research: Onboarding - about:tor TB8
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 Reporter:  nyinz    |          Owner:  antonela
     Type:  defect   |         Status:  new
 Priority:  Medium   |      Component:  UX/Research
  Version:           |       Severity:  Normal
 Keywords:  ux-team  |  Actual Points:
Parent ID:  #27010   |         Points:
 Reviewer:           |        Sponsor:
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 **Contents:**
 1. Methodology
 2. Results
 3. User questions
 4. Summary of data
 5. Conclusions

 **1.Methodology**
 ''Introduction''
 The on boarding experience was designed to teach the user about Tor and
 set their expectations. The purpose of this test is to check whether these
 design objectives have been met.
 ''Sessions''
 - We spoke to 5 users using an interview style.
 - They were given a computer with the Tor Browser 8 `about:tor` open and
 asked a few questions.
 - Each session lasted about 5 minutes.
 - No dialogue was recorded, the interviewer took notes and participants
 also made comments on sticky notes
 ''Participants''
 - These were 5 users who have used Tor before.
 - No gender was defined in these interviews
 ''Evaluation tasks/scenarios''
 We asked them the following questions:
 - What do you think about the content on this page?
 - What do you think about the Illustrations?
 - Did you find any challenges while navigating `aboutL:tor`?
 - What would you like to see here?
 - Is there anything that does not belong on this site?

 **2.Results**

 ''Colour’s and images''
 Most users find the UI visually attractive. They feel that it is a
 friendly UI
 Quotes:
 “The contrast is good”
 “The bold purple makes its distinguishable from other websites”

 ''Content''
 Most users said that the information is clear, brief but comprehensive
 Quote:
 ‘You can have you own learning process in a slow way’

 ''Challenges'' (Their journey through `about:tor`)
 Most users complained about not knowing how to find the on-boarding button

 >>>The next point was an additional discovery in these interviews
 ''What would you like to see?'' (user's suggestions)
 - "Add more illustrations and screenshots in the TB manual"
 - "Make the TB manual UI similar to the TB8 onboarding UI"
 - "Maybe the onboarding launcher needs to be named"

 **3. User questions**
 - "Why do we have the user manual as well as the on boarding?"
 - "Circuit display: I don’t understand why it goes to an onion page."
 - "Why is the first node the guard? I did not understand the word
 ‘guard’."

 **4. Summary of data**
 - Most users like the visual aspects of the onboarding. The colours and
 illustrations.
 - All users commented that they found the content readable and easy to
 understand.
 - Users are having trouble finding the onboarding launcher.
 - Most users want to see similar UI changes in TB manual.

 **5.Conclusions**
 This test did to ask questions like ‘how does this information make you
 feel about your security?' We only collected data on visual response and
 comprehension.
 Most user’s understand the context of the onboarding. They appeared
 confident and glad that is was easy to understand.
 All users were navigating through separate corners of the site therefore
 the onboard does give direction. Many users started to customize their
 experience and pose questions.
 ****The onboarding helps them to engage with the browser.

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Ticket URL: <https://trac.torproject.org/projects/tor/ticket/28086>
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