[tor-bugs] #27117 [UX/Research]: Usability Research: Onions - Uganda (was: Usability Research Results: .Onions- Uganda)

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#27117: Usability Research: Onions - Uganda
-------------------------+--------------------------
 Reporter:  nyinz        |          Owner:  nyinz
     Type:  project      |         Status:  assigned
 Priority:  Medium       |      Milestone:
Component:  UX/Research  |        Version:
 Severity:  Normal       |     Resolution:
 Keywords:  ux-team      |  Actual Points:
Parent ID:  #27010       |         Points:
 Reviewer:  antonela     |        Sponsor:
-------------------------+--------------------------
Changes (by antonela):

 * status:  new => assigned
 * cc: nyinz (removed)
 * owner:  antonela => nyinz
 * reviewer:   => antonela
 * type:  defect => project


Old description:

> Methodology:
> See attached
> Test: https://docs.google.com/document/d
> /17KQUGURJ7FwnaYana_0lDskKHgV1PFvnAI-NnitPgRI
> Where: Tor Training in Kampala, Uganda
> Participants: Four (4)
>
> Results:
> 1.Summary of demographics
> 2.What users said
> 3.Conclusion
>
> **1.**
> The group consisted of **4 male** users aged **20-50**
> Most of the people described themselves as day to day technology users
> who have not used Tor before
>
> **2.**
> Q0 **Can you recognize the padlock? What do you think it means**?
> For most, this is not a difficult question and they related the padlock
> to a secure website
> Quote:
> “This website is safe, you can trust it”
>
> Q1 **What do you think the onion means**?
> Most users said it is a logo for Tor browser and feel that it is a secure
> site
> The positive/trust feeling described in the methodology seems to be
> received by the users
>
> Q2 **Why do you think these icons are different**?
> Most users seemed confused about this question but eager to give an
> answer anyway. It is unclear though where they see a difference or
> whether one is implied by the question
>
> Q3 **W****hat do you think this icon means**?
> Most of the users are less confidence now than the other questions. They
> are unsure about what the icon means
>
> Q4 **What do you think this icon means**?
> Most of the users are aware that there is risk implied with  this icon
>
> Q5 **Order these icons from less secure to more secure**
> Data summary pending...
>
> **3.**
> The user group is unique because of their limited knowledge and usage of
> Tor and Tor products, However, their responses shed light on the
> implications of using icons with a similar shape and color scheme. We
> found that users cannot correctly identify what each icon means; why and
> how they are different other than by color
>
> This group represents a sample of the community who could benefit greatly
> from using Tor but are limited by the knowledge of its tools/products

New description:

 Methodology:
 [https://trac.torproject.org/projects/tor/attachment/ticket/27117/User%20testing%20.onion%20states%20icons%20Methodology.pdf
 See Attachments]
 Test: https://docs.google.com/document/d
 /17KQUGURJ7FwnaYana_0lDskKHgV1PFvnAI-NnitPgRI
 Where: Tor Training in Kampala, Uganda
 Participants: Four (4)

 **Results:**

 1. Summary of demographics
 2. What users said
 3. Conclusion

 **1.**

 - The group consisted of 4 male users aged 20-50.
 - Most of the people described themselves as day to day technology users
 who have not used Tor before.

 **2.**

 Q0 Can you recognize the padlock? What do you think it means?

 - For most, this is not a difficult question and they related the padlock
 to a secure website.
 - Quote: “This website is safe, you can trust it”.

 Q1 What do you think the onion means?

 - Most users said it is a logo for Tor browser and feel that it is a
 secure site.
 - The positive/trust feeling described in the methodology seems to be
 received by the users.

 Q2 Why do you think these icons are different?

 - Most users seemed confused about this question but eager to give an
 answer anyway. It is unclear though where they see a difference or whether
 one is implied by the question

 Q3 What do you think this icon means?

 - Most of the users are less confidence now than the other questions. They
 are unsure about what the icon means

 Q4 What do you think this icon means?

 - Most of the users are aware that there is risk implied with this icon.

 Q5 Order these icons from less secure to more secure

 Data summary pending...

 **3.**

 The user group is unique because of their limited knowledge and usage of
 Tor Browser and Tor products, However, their responses shed light on the
 implications of using icons with a similar shape and color scheme. We
 found that users cannot correctly identify what each icon means; why and
 how they are different other than by color.
 This group represents a sample of the community who could benefit greatly
 from using Tor Browser but are limited by the knowledge of its
 tools/products.

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Ticket URL: <https://trac.torproject.org/projects/tor/ticket/27117#comment:1>
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