[tor-bugs] #21222 [User Experience]: Redesigning torproject.org (was: Prepare to)

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#21222: Redesigning torproject.org
-----------------------------+--------------------------
 Reporter:  linda            |          Owner:  linda
     Type:  project          |         Status:  assigned
 Priority:  Very High        |      Milestone:
Component:  User Experience  |        Version:
 Severity:  Normal           |     Resolution:
 Keywords:  website          |  Actual Points:
Parent ID:                   |         Points:
 Reviewer:                   |        Sponsor:
-----------------------------+--------------------------
Changes (by linda):

 * status:  new => assigned
 * reporter:  lnl => linda
 * cc: hiro (removed)
 * priority:  Medium => Very High
 * owner:  lnl => linda


Old description:

> = Overview =
>
> We’re redesigning torproject.org to specifically be targeted for new Tor
> users and the public. Information targeted toward developers, relay
> operators, researchers, and other user personas will be moved to
> supplementary portals.
>
> * Goals: Make websites that are maximally useful for its visitors and
> effectively communicates our mission.
> * Timeline: One year, most likely to be March 2017 - March 2018 (assuming
> that the SIDA proposal is approved by march 2017).
> * Scope: torproject.org, dev.torproject.org, support.torproject.org,
> community.torproject.org; if information that belongs here is currently
> somewhere else (i.e. metrics.torproject.org has a ‘developer’ page), we
> need to redesign that too.
>
> There have been multiple efforts in the past to redesign torproject.org
> (see the appendix). We won’t start from zero, and use these past efforts
> when applicable.
>

> = Materials =
>
> * [https://drive.google.com/open?id=0B36YkvDtVNK_eWxGT3Vwbkl4YjA
> torproject.org] as of Jan 2017
> * an [https://drive.google.com/open?id=0B36YkvDtVNK_TVp3UTVEbkVwelk
> audit] of torproject.org as of Jan 2017

New description:

 This is the master ticket that keeps track of all tasks for redesigning
 torproject.org.

 = Project phases =

 Research:
 * sitemap old site
 * organize existing content
 * industry research
 * write user personas and stories
 * brainstorm new content requirements

 Design:
 * sitemap new site (navigational design)
 * organize content into new site structure (information architecting)
 * determine what we want users to do on each page  (interaction design)
 * prioritize important content on each page (interface design)
 * draw sketches of the various portals' pages (wireframing)

 Build:
 * branding, color, fonts (styling)
 * writing content
 * creating graphical content
 * choosing a framework
 * choosing which pages will be mirrored and which ones are not
 * start building the website (prototyping)

 Polish:
 * translate into different languages
 * localize layouts (right to left, for instance)
 * search engine optimization
 * debugging
 * testing
 * reviewing

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Ticket URL: <https://trac.torproject.org/projects/tor/ticket/21222#comment:1>
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