[tor-bugs] #2176 [Tor bundles/installation]: Branding of TBB

[Tor Bug Tracker & Wiki]

#2176: Branding of TBB
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 Reporter:  ioerror                   |       Owner:  erinn
     Type:  enhancement               |      Status:  new  
 Priority:  normal                    |   Milestone:       
Component:  Tor bundles/installation  |     Version:       
 Keywords:  tbb                       |      Parent:       
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 I think we should have a consistent branding of TBB across all platforms
 and releases.

 There are two major issues relating to having consistent branding:

  1. Firefox has nice icons/branding and some users understand them to be
 The Internet.
  1. We may visually identify ourselves as the Tor Browser Bundle and thus
 a user may be detected as using Tor.

 Generally speaking, I think that the first issue causes us problems on a
 number of levels. The most obvious is that a user may have multiple icons
 that look like Firefox - which one provides anonymity? In some cases, we
 simply don't brand as Firefox (Linux); it's not clear how a user will be
 trained in a cross platform way from a branding standpoint. The UX issues
 here seem to largely come from users not knowing what Tor does and does
 not do for them.

 I'm a bit concerned that the second issue is a losing issue all around. We
 ship Vidalia with an icon that is obviously Tor related.

 Another issue is related to trademarks; someday, someone from somewhere is
 gonna be pissed. I think we should be ready in advance, even if it's with
 crappy icons or slightly crappy branding.

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Ticket URL: <https://trac.torproject.org/projects/tor/ticket/2176>
Tor Bug Tracker & Wiki <https://trac.torproject.org/>
The Tor Project: anonymity online