Earl G:
> Isn't the target audience everybody with an internet connection?
> Or at least those that value privacy/.
> At the moment Tor is aimed at tech savvy users and although the tor guys have done an excellent job of the instructions so far.
Sorry I don't believe I was clear with my last reply. When I said:
> I think it might be worth a stakeholder outlining the personas (or the different target users) that we're designing and building for so everybody is on the same page.
For example:
```
* Understand
** For: Everyone and journalist
```
Here one persona may be Joe Public who has never used Tor before and has come across it through a new article. Another persona might be Anna Journalist who has been covering online privacy briefly and wants to educate herself on how Tor works for an upcoming article.
Another example of a persona may be:
```
* Contribute
** Finance
```
In this example Julia Walters may want to make a donation to the Tor Project and would like to know how that may be possible.
What I was trying to get across is that there are users who have particular needs from torproject.org and we should identify and address those user's needs.