Years ago there where the so called "Exit Enclaves" https://trac.torproject.org/projects/tor/wiki/doc/ExitEnclave but those where abandoned.
That approach was quite cool, because the end-users would had been able to just avoid using onion addresses, but keep using internet addresses having the very same security properties.
It would be very nice to restore the exit-enclaves concept, reshaping it in this new context, so that end-users on Tor Browser could just hist www.website.com and, if that website support Tor, his traffic will go directly to him as an Exit node.