<html><head><meta http-equiv="Content-Type" content="text/html charset=windows-1252"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><br><div><div>On Jan 11, 2014, at 11:40 PM, <a href="mailto:andrew@torproject.is">andrew@torproject.is</a> wrote:</div><br class="Apple-interchange-newline"><blockquote type="cite"><span style="font-family: Helvetica; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; display: inline !important; float: none; ">For clarification, what do you mean by "visual identity"?</span></blockquote><br></div><div>Visual identity is every visual aspect regarding a brand (n this case Tor). A logo is part of the visual identity, a letterhead, sticker label, and so on. I think that having a consistent look is very important to have your message broadcasted without "noise". A style guide is a document that explain how someone uses the logo and what can and what can't be done with a brand.</div><div><br></div><div>I know that Tor have a very distinct look, the onion logo, but starting a big project like this – rebuild the website – could be the perfect time to update the visual identity.</div><div><br></div><div>Ex. This is an visual exercise imagining a visual identity for Anonymous (not actually used).</div><div><a href="http://www.madsjakobpoulsen.com/?page=work&id=anonymous">http://www.madsjakobpoulsen.com/?page=work&id=anonymous</a></div><div><br></div><div>Bests,</div><div><br></div><div>-Marck</div><br></body></html>