<html><head><meta http-equiv="Content-Type" content="text/html charset=utf-8"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space;" class="">Here’s draft v1 of the process. This needs to go on the wiki, but let’s start the conversation here. What’s missing? Needs clarification/correction?<div class=""><br class=""></div><div class="">See you on IRC in 3-2-1 …</div><div class=""><br class=""></div><div class="">~Ame</div><div class=""><br class=""><div class=""><br class=""></div><div class=""><span id="docs-internal-guid-4065b361-372f-041e-f6b2-a09fa2eb9604" class=""><ol style="margin-top:0pt;margin-bottom:0pt;" class=""><li dir="ltr" style="list-style-type: decimal; font-size: 14.666666666666666px; font-family: 'Libre Baskerville'; vertical-align: baseline;" class=""><div style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" class=""><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class="">Creative brief</span></div></li><ol style="margin-top:0pt;margin-bottom:0pt;" class=""><li dir="ltr" style="list-style-type: lower-alpha; font-size: 14.666666666666666px; font-family: 'Libre Baskerville'; vertical-align: baseline;" class=""><div style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" class=""><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class="">Initial discussion on how to write a successful brief, written up </span><a href="https://simplysecure.org/blog/creative-briefs" style="text-decoration:none;" class=""><span style="font-size: 14.666666666666666px; color: rgb(17, 85, 204); text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;" class="">here</span></a><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class="">.</span></div></li><li dir="ltr" style="list-style-type: lower-alpha; font-size: 14.666666666666666px; font-family: 'Libre Baskerville'; vertical-align: baseline;" class=""><div style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" class=""><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class="">After the Tor Dev meeting in Valencia and growing momentum for the UX group, we came up with a </span><a href="https://storm.torproject.org/shared/A4w1l5pDZZZPU2wKiYWo1JjWoCK3b4APPfAssHctsRR" style="text-decoration:none;" class=""><span style="font-size: 14.666666666666666px; color: rgb(17, 85, 204); text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;" class="">process for co-creating</span></a><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class=""> a Creative Brief.</span></div></li><li dir="ltr" style="list-style-type: lower-alpha; font-size: 14.666666666666666px; font-family: 'Libre Baskerville'; vertical-align: baseline;" class=""><div style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" class=""><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class="">In March and April 2016 we discussed on the mailing list and IRC, with two cycles of feedback requested.</span></div></li><li dir="ltr" style="list-style-type: lower-alpha; font-size: 14.666666666666666px; font-family: 'Libre Baskerville'; vertical-align: baseline;" class=""><div style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" class=""><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class="">After feedback and iteration, we finalized a version of the </span><a href="https://github.com/simplysecure/tor/blob/master/CreativeBriefforTorProjectStyleGuide.pdf" style="text-decoration:none;" class=""><span style="font-size: 14.666666666666666px; color: rgb(17, 85, 204); text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;" class="">Creative Brief</span></a><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class="">.</span></div></li><li dir="ltr" style="list-style-type: lower-alpha; font-size: 14.666666666666666px; font-family: 'Libre Baskerville'; vertical-align: baseline;" class=""><div style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" class=""><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class="">Note: some members of the UX team advocating more extensive body of work to create a full-brand architecture and corporate design. However, the team decided that this was a small first step toward that eventual goal.</span></div></li></ol><li dir="ltr" style="list-style-type: decimal; font-size: 14.666666666666666px; font-family: 'Libre Baskerville'; vertical-align: baseline;" class=""><div style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" class=""><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class="">Publicizing the call</span></div></li><ol style="margin-top:0pt;margin-bottom:0pt;" class=""><li dir="ltr" style="list-style-type: lower-alpha; font-size: 14.666666666666666px; font-family: 'Libre Baskerville'; vertical-align: baseline;" class=""><div style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" class=""><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class="">We shared it to the Tor UX mailing list. </span></div></li><li dir="ltr" style="list-style-type: lower-alpha; font-size: 14.666666666666666px; font-family: 'Libre Baskerville'; vertical-align: baseline;" class=""><div style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" class=""><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class="">Shared the call on Open Source Design’s </span><a href="https://github.com/opensourcedesign/jobs" style="text-decoration:none;" class=""><span style="font-size: 14.666666666666666px; color: rgb(17, 85, 204); text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;" class="">github page</span></a><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class=""> at the end of March.</span></div></li><li dir="ltr" style="list-style-type: lower-alpha; font-size: 14.666666666666666px; font-family: 'Libre Baskerville'; vertical-align: baseline;" class=""><div style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" class=""><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class="">Ame reached out directly to her network of designers and design agencies via Facebook groups, designer mailing lists.</span></div></li></ol><li dir="ltr" style="list-style-type: decimal; font-size: 14.666666666666666px; font-family: 'Libre Baskerville'; vertical-align: baseline;" class=""><div style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" class=""><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class="">Applicants</span></div></li><ol style="margin-top:0pt;margin-bottom:0pt;" class=""><li dir="ltr" style="list-style-type: lower-alpha; font-size: 14.666666666666666px; font-family: 'Libre Baskerville'; vertical-align: baseline;" class=""><div style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" class=""><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class="">We received 7 applications and narrowed that down to top 4.</span></div></li></ol><li dir="ltr" style="list-style-type: decimal; font-size: 14.666666666666666px; font-family: 'Libre Baskerville'; vertical-align: baseline;" class=""><div style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" class=""><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class="">Evaluation criteria</span></div></li><ol style="margin-top:0pt;margin-bottom:0pt;" class=""><li dir="ltr" style="list-style-type: lower-alpha; font-size: 14.666666666666666px; font-family: 'Libre Baskerville'; vertical-align: baseline;" class=""><div style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" class=""><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class="">Portfolio showing depth in branding and example style guides</span></div></li><li dir="ltr" style="list-style-type: lower-alpha; font-size: 14.666666666666666px; font-family: 'Libre Baskerville'; vertical-align: baseline;" class=""><div style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" class=""><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class="">Professional experience managing the process of working with multiple, distributed stakeholders on open-source projects, ideally on projects with large, globally distributed users</span></div></li><li dir="ltr" style="list-style-type: lower-alpha; font-size: 14.666666666666666px; font-family: 'Libre Baskerville'; vertical-align: baseline;" class=""><div style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" class=""><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class="">Knowledge of open-source typography</span></div></li><li dir="ltr" style="list-style-type: lower-alpha; font-size: 14.666666666666666px; font-family: 'Libre Baskerville'; vertical-align: baseline;" class=""><div style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" class=""><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class="">Knowledge of Tor and the Tor community, support of open-source values and, compfort with open-source tools, and IRC. Note: For future projects, Ame would suggest relaxing the IRC constraint and consider the importance of prior knowledge of the Tor community.</span></div></li></ol><li dir="ltr" style="list-style-type: decimal; font-size: 14.666666666666666px; font-family: 'Libre Baskerville'; vertical-align: baseline;" class=""><div style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" class=""><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class="">Selection</span></div></li><ol style="margin-top:0pt;margin-bottom:0pt;" class=""><li dir="ltr" style="list-style-type: lower-alpha; font-size: 14.666666666666666px; font-family: 'Libre Baskerville'; vertical-align: baseline;" class=""><div style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" class=""><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class="">One of the submissions was from an LA-based design agency, from outside the Tor and open source design communities. Ame did a video conference with them to understand more about their background, and point of view. Their portfolio was minimal and did not closely relate to the criteria above.</span></div></li><li dir="ltr" style="list-style-type: lower-alpha; font-size: 14.666666666666666px; font-family: 'Libre Baskerville'; vertical-align: baseline;" class=""><div style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" class=""><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class="">Finalists Elio and Philip did well on all the criteria. </span></div></li><li dir="ltr" style="list-style-type: lower-alpha; font-size: 14.666666666666666px; font-family: 'Libre Baskerville'; vertical-align: baseline;" class=""><div style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" class=""><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class="">Because Elio had previously worked with Mozilla, and had prior work specifically addressing the challenge of multiple open-source projects needing to come together under one, well-documented set of brand guidelines, we decided to make him the lead designer</span></div></li><li dir="ltr" style="list-style-type: lower-alpha; font-size: 14.666666666666666px; font-family: 'Libre Baskerville'; vertical-align: baseline;" class=""><div style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" class=""><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class="">Philip has been involved with the Tor UX effort, so we suggested he act as a reviewer to provide some context around the history of design at Tor.</span></div></li></ol><li dir="ltr" style="list-style-type: decimal; font-size: 14.666666666666666px; font-family: 'Libre Baskerville'; vertical-align: baseline;" class=""><div style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" class=""><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class="">Scope</span></div></li><ol style="margin-top:0pt;margin-bottom:0pt;" class=""><li dir="ltr" style="list-style-type: lower-alpha; font-size: 14.666666666666666px; font-family: 'Libre Baskerville'; vertical-align: baseline;" class=""><div style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" class=""><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class="">This initial style guide is a small step towards a complete re-design or re-brand.</span></div></li><li dir="ltr" style="list-style-type: lower-alpha; font-size: 14.666666666666666px; font-family: 'Libre Baskerville'; vertical-align: baseline;" class=""><div style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" class=""><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class="">Elio will spend ~20 hours on the guide</span></div></li><li dir="ltr" style="list-style-type: lower-alpha; font-size: 14.666666666666666px; font-family: 'Libre Baskerville'; vertical-align: baseline;" class=""><div style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" class=""><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class="">Phillip will spend ~5 reviewing</span></div></li></ol><li dir="ltr" style="list-style-type: decimal; font-size: 14.666666666666666px; font-family: 'Libre Baskerville'; vertical-align: baseline;" class=""><div style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" class=""><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class="">Moving forward</span></div></li><ol style="margin-top:0pt;margin-bottom:0pt;" class=""><li dir="ltr" style="list-style-type: lower-alpha; font-size: 14.666666666666666px; font-family: 'Libre Baskerville'; vertical-align: baseline;" class=""><span style="font-size: 14.666666666666666px; vertical-align: baseline; white-space: pre-wrap;" class="">Place-holder for the various drafts of things Elio has shared</span></li></ol></ol></span><div class=""><br class=""></div></div></div></body></html>