<div dir="ltr"><div class="gmail_extra">+ <3 for the many layers of this thread! </div><div class="gmail_extra"><br></div><div class="gmail_extra"><div class="gmail_signature"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div style="color:rgb(136,136,136);font-size:12.8px;font-family:arial"><div>-- <br><div class="gmail_signature"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div style="font-size:12.8px"><i>Natalie Cadranel</i></div><div style="font-size:12.8px"><i>Founder, <a href="http://open-archive.net/" target="_blank">OpenArchive</a></i></div><div style="font-size:12.8px"><div style="font-family:arial,sans-serif;font-size:13px"><br></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div><div class="gmail_extra"><br><div class="gmail_quote">On Sat, May 14, 2016 at 5:00 AM, <span dir="ltr"><<a href="mailto:ux-request@lists.torproject.org" target="_blank">ux-request@lists.torproject.org</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left-width:1px;border-left-style:solid;border-left-color:rgb(204,204,204);padding-left:1ex">Send UX mailing list submissions to<br>
<a href="mailto:ux@lists.torproject.org">ux@lists.torproject.org</a><br>
<br>
To subscribe or unsubscribe via the World Wide Web, visit<br>
<a href="https://lists.torproject.org/cgi-bin/mailman/listinfo/ux" rel="noreferrer" target="_blank">https://lists.torproject.org/cgi-bin/mailman/listinfo/ux</a><br>
or, via email, send a message with subject or body 'help' to<br>
<a href="mailto:ux-request@lists.torproject.org">ux-request@lists.torproject.org</a><br>
<br>
You can reach the person managing the list at<br>
<a href="mailto:ux-owner@lists.torproject.org">ux-owner@lists.torproject.org</a><br>
<br>
When replying, please edit your Subject line so it is more specific<br>
than "Re: Contents of UX digest..."<br>
<br>
<br>
Today's Topics:<br>
<br>
1. Re: Brand naming resources, inspired by Orfox, Pearl,<br>
Mini-tor discussion (Spencer)<br>
2. Re: Brand naming resources, inspired by Orfox, Pearl,<br>
Mini-tor discussion (Nathan of Guardian)<br>
3. Re: Brand naming resources, inspired by Orfox, Pearl,<br>
Mini-tor discussion (Carolin Z?belein)<br>
4. Re: Brand naming resources, inspired by Orfox, Pearl,<br>
Mini-tor discussion (Ame Elliott)<br>
<br>
<br>
----------------------------------------------------------------------<br>
<br>
Message: 1<br>
Date: Fri, 13 May 2016 09:40:32 -0700<br>
From: Spencer <<a href="mailto:spencerone@openmailbox.org">spencerone@openmailbox.org</a>><br>
To: UI/UX discussion list <<a href="mailto:ux@lists.torproject.org">ux@lists.torproject.org</a>><br>
Subject: Re: [ux] Brand naming resources, inspired by Orfox, Pearl,<br>
Mini-tor discussion<br>
Message-ID: <<a href="mailto:c634f919f078a428c16f2b874e36b9e2@openmailbox.org">c634f919f078a428c16f2b874e36b9e2@openmailbox.org</a>><br>
Content-Type: text/plain; charset=UTF-8; format=flowed<br>
<br>
Hi,<br>
<br>
><br>
> Ame Elliott:<br>
> resources for naming<br>
><br>
<br>
Yay!<br>
<br>
><br>
> onions (they make you cry, give bad breath, etc).<br>
><br>
<br>
These are artificial constructs caused by fear; be weary of these<br>
perspectives ):<br>
<br>
><br>
> Descriptive<br>
><br>
<br>
This is the most valuable given the gap that needs crossed to use Tor:<br>
people don't know what it is.<br>
<br>
The current question I get about Tor, or internet browsers that route<br>
through the network, is: What is Tor?<br>
<br>
The given answer is often a summary of the use case [0], which doesn't<br>
explain what Tor is. This requires further explanation, presuming there<br>
was further inquiry, to get to the technology so that people can better<br>
understand what is happening.<br>
<br>
By calling it something descriptive, e.g., 'Onion Browser', the answer<br>
to the "What is Tor? question instead becomes a summary of the<br>
technology, onion routing, and provides the elements needed to create a<br>
mental model to understand what Tor is; people know their use cases<br>
already, even if they don't know they are use cases.<br>
<br>
[0]: "Tor is free software and an open network that helps you defend<br>
against traffic analysis, a form of network surveillance that threatens<br>
personal freedom and privacy, confidential business activities and<br>
relationships, and state security."<br>
<br>
><br>
> Tor is an acronym<br>
><br>
<br>
The authority on the subject says the originating acronym was 'The Onion<br>
Routing' but I alter history and tell people it stands (stood) for 'Tor<br>
Onion Routing', to fit into the recursive acronym thing common in some<br>
freedom-respecting software.<br>
<br>
><br>
> ?brand star?<br>
><br>
<br>
Yay for nerdy charts!<br>
<br>
><br>
> describes every product ever<br>
><br>
<br>
That's what designers do (:<br>
<br>
><br>
> Mobile Tor can too.<br>
><br>
<br>
I use a "desktop" OS on a "mobile" device and I run Tor: am I running<br>
desktop or mobile Tor?<br>
<br>
I use a live distribution and I run Tor: am I running desktop or mobile<br>
Tor?<br>
<br>
These nuances of the form in which the use cases exist cause<br>
fragmentation in the mental model of using Tor at home, work, and on the<br>
go (which may all be the same thing).<br>
<br>
This fragmentation causes uncertainty.<br>
<br>
Uncertainty degrades trust and creates fear.<br>
<br>
Fear leads to the darkside.<br>
<br>
TOR: The Old Republic.<br>
<br>
><br>
> want more, there is more<br>
><br>
<br>
More, please.<br>
<br>
Wordlife,<br>
Spencer<br>
<br>
<br>
<br>
<br>
<br>
------------------------------<br>
<br>
Message: 2<br>
Date: Fri, 13 May 2016 12:59:08 -0400<br>
From: Nathan of Guardian <<a href="mailto:nathan@guardianproject.info">nathan@guardianproject.info</a>><br>
To: <a href="mailto:ux@lists.torproject.org">ux@lists.torproject.org</a><br>
Subject: Re: [ux] Brand naming resources, inspired by Orfox, Pearl,<br>
Mini-tor discussion<br>
Message-ID:<br>
<<a href="mailto:1463158748.3982442.607112217.69F2F4ED@webmail.messagingengine.com">1463158748.3982442.607112217.69F2F4ED@webmail.messagingengine.com</a>><br>
Content-Type: text/plain<br>
<br>
<br>
<br>
On Fri, May 13, 2016, at 12:40 PM, Spencer wrote:<br>
> > Ame Elliott:<br>
> > onions (they make you cry, give bad breath, etc).<br>
><br>
> These are artificial constructs caused by fear; be weary of these<br>
> perspectives ):<br>
<br>
I agree, and was thinking about this. Perhaps when people used to hear<br>
the word "web", they would think of spiders, cobwebs, spiderman, and<br>
other negative or not so useful or desirable traits. At some point<br>
however the metaphor stuck because, for better or worse, it did the best<br>
at calling to mind what IP/TCP/HTTP/HTML made possible.<br>
<br>
For me, the "Onion" metaphor remains the best way to describe both the<br>
way the routing and crypto works, but also the general idea of having<br>
many, many layers of security. I think if we persist with focusing on<br>
education of why and how we rely on this metaphor, we can quickly get<br>
past the crying and bad breath reactions.<br>
<br>
+n<br>
<br>
<br>
------------------------------<br>
<br>
Message: 3<br>
Date: Sat, 14 May 2016 00:15:22 +0200<br>
From: Carolin Z?belein <<a href="mailto:contact@carolin-zoebelein.de">contact@carolin-zoebelein.de</a>><br>
To: <a href="mailto:ux@lists.torproject.org">ux@lists.torproject.org</a><br>
Subject: Re: [ux] Brand naming resources, inspired by Orfox, Pearl,<br>
Mini-tor discussion<br>
Message-ID: <<a href="mailto:1463177722.4405.104.camel@carolin-zoebelein.de">1463177722.4405.104.camel@carolin-zoebelein.de</a>><br>
Content-Type: text/plain; charset="iso-8859-1"<br>
<br>
Hi,<br>
<br>
> And Tor in Chinese sounds kind of like the word for head, which is<br>
> slang for condom, leading people to puns like "check out this website<br>
> -- but use protection!"<br>
<br>
Oh, good to know! One important word more for my?vocabulary. ;-)<br>
<br>
<br>
> I'm not claiming we've moved forward much with the branding angle<br>
> there,<br>
> but I think there's something interesting to work with.<br>
<br>
There exists about 6000 languages and an unending number of dialects on<br>
the world. That could become hard. :)<br>
But I think a good name should be short, easy to?pronounce for people<br>
with different?native languages, easy to spell (not too creative) and<br>
it should not already associate for a big part of people with something<br>
other. In particular not with something bad or an other software.?<br>
<br>
So, if you have an idea you should have a look at the results of a?<br>
search engine. (Also for all possible misspellings, for example 'Pearl'<br>
<=> 'Perl'). ?<br>
<br>
> ..had generally negative associations with onions (they make you cry,<br>
> give bad breath, etc)..<br>
<br>
It depends of your angle of view. You can also say it makes the FBI to<br>
?cry.<br>
<br>
<br>
Somebody?suggested 'Tor browser lite' or something like that. 'Lite'<br>
could be misunderstood as 'less good', 'less software quality', 'less<br>
anonym'.<br>
??<br>
<br>
In addition, one personal comment: 'Branding' for something like Tor<br>
is, for me, very different like for a product of a commercial? b<br>
usiness.<br>
<br>
If you have a business, you want that all people think that your<br>
product is the best and all is fine.<br>
<br>
If I talk with people about Tor, I always give my best to emphasize<br>
that only using Tor isn't the solution for all your anonymity<br>
'problems'. People shouldn't get the impression: 'Oh I'm using Tor,<br>
nothing more can happen on me'. ?<br>
<br>
A good name is important but it shouldn't give you a wrong feeling of<br>
anonymity and security.<br>
<br>
<br>
This are my comments to this issue.?<br>
One of my favorite free time activities are languages. Hence, a little<br>
bit more from this language/culture aspect. ;)<br>
<br>
Bye,<br>
Carolin<br>
<br>
-----------------------------------------------------------------------<br>
<br>
Carolin Z?belein / Nick: Samdney<br>
URL: <a href="http://www.carolin-zoebelein.de" rel="noreferrer" target="_blank">http://www.carolin-zoebelein.de</a><br>
E-mail: <a href="mailto:contact@carolin-zoebelein.de">contact@carolin-zoebelein.de</a><br>
PGP: D4A7 35E8 D47F 801F 2CF6 2BA7 927A FD3C DE47 E13B<br>
-------------- next part --------------<br>
A non-text attachment was scrubbed...<br>
Name: signature.asc<br>
Type: application/pgp-signature<br>
Size: 819 bytes<br>
Desc: This is a digitally signed message part<br>
URL: <<a href="http://lists.torproject.org/pipermail/ux/attachments/20160514/c3a886e0/attachment-0001.sig" rel="noreferrer" target="_blank">http://lists.torproject.org/pipermail/ux/attachments/20160514/c3a886e0/attachment-0001.sig</a>><br>
<br>
------------------------------<br>
<br>
Message: 4<br>
Date: Fri, 13 May 2016 17:33:29 -0700<br>
From: Ame Elliott <<a href="mailto:ame@simplysecure.org">ame@simplysecure.org</a>><br>
To: UI/UX discussion list <<a href="mailto:ux@lists.torproject.org">ux@lists.torproject.org</a>><br>
Subject: Re: [ux] Brand naming resources, inspired by Orfox, Pearl,<br>
Mini-tor discussion<br>
Message-ID: <<a href="mailto:6BF9E806-352C-40AE-9CE5-D24CA7AF6BA8@simplysecure.org">6BF9E806-352C-40AE-9CE5-D24CA7AF6BA8@simplysecure.org</a>><br>
Content-Type: text/plain; charset="windows-1252"<br>
<br>
Thanks to everyone who?s responded - I?m learning a lot.<br>
><br>
> If I talk with people about Tor, I always give my best to emphasize<br>
> that only using Tor isn't the solution for all your anonymity<br>
> 'problems'. People shouldn't get the impression: 'Oh I'm using Tor,<br>
> nothing more can happen on me'.<br>
<br>
This is a great point - that kind of honesty, authenticity, transparency is such a delightful quality of the Tor community.<br>
<br>
~Ame<br>
-------------- next part --------------<br>
An HTML attachment was scrubbed...<br>
URL: <<a href="http://lists.torproject.org/pipermail/ux/attachments/20160513/fac2123c/attachment-0001.html" rel="noreferrer" target="_blank">http://lists.torproject.org/pipermail/ux/attachments/20160513/fac2123c/attachment-0001.html</a>><br>
<br>
------------------------------<br>
<br>
Subject: Digest Footer<br>
<br>
_______________________________________________<br>
UX mailing list<br>
<a href="mailto:UX@lists.torproject.org">UX@lists.torproject.org</a><br>
<a href="https://lists.torproject.org/cgi-bin/mailman/listinfo/ux" rel="noreferrer" target="_blank">https://lists.torproject.org/cgi-bin/mailman/listinfo/ux</a><br>
<br>
<br>
------------------------------<br>
<br>
End of UX Digest, Vol 7, Issue 5<br>
********************************<br>
</blockquote></div><br><br clear="all"><div><br></div><div class="gmail_signature"><div dir="ltr"><div dir="ltr"><font color="#888888"><div dir="ltr"><div><div style="color:rgb(34,34,34)"><div><span style="color:rgb(102,102,102)"><br></span></div></div></div></div></font></div><div></div></div></div>
</div></div>